Limy, an Israeli artificial intelligence company founded by former combat officers, is increasing its presence in global markets as businesses shift toward AI chat engines as a primary channel for customer acquisition.

The company was founded by CEO Aviv Shamny, COO Ido Zabarsky and CTO Ori Riechman. Shamny and Zabarsky served together in Lebanon in the IDF’s Maglan elite special operations unit. Maglan specializes in carrying out operations deep behind enemy lines.

Shamny, who has worked in AI for close to a decade, told The Jerusalem Post that the idea for the company first emerged during their deployment in Lebanon, where the name was inspired by a lime tree he saw while on duty.

Founded last year, the company has raised $10 million in funding in a round led by Flybridge Capital.

Limy builds software that helps businesses understand how AI chat engines interpret and decide which brands’ or products’ content to recommend. According to Shamny, consumers are shifting away from traditional search engines, and are relying more and more on AI. Each system uses different logic to determine which brands appear in responses.

The company builds software into the infrastructure layer of the web, observing how agents and bots interact within a website in order to help brands optimize their performance for the agentic web.

“When we start working with a brand, we uncover what the prompts people are using and make it better by finding the MVP of prompts,” Shamny told the Post. “We spot the gap in the content’s website and tie that back into the actual revenue impact it can make on a business.”

The system identifies the prompts users employ when interacting with AI tools, highlights gaps in a company’s website content, and connects those findings to revenue impact. Shamny said companies using Limy report that 8-12 percent of their revenue now comes from optimizations made through the platform.

The company works with more than 200 brands across Asia-Pacific, Europe, and North America, including L’Oréal, Procter & Gamble, AstraZeneca, and American Express. Limy has grown to 30 employees and a significant internal agent force. According to Shamny, employees manage AI agents that automate workflows. He said this approach reflects a broader shift toward AI‑led interactions between consumers and brands.

As AI agents increasingly influence how users receive information, Shamny said Limy aims to ensure that companies can maintain visibility and attribution across these systems.

“With the world moving toward being agent-led, what really matters for us is having a bigger role in facilitating the communication between brand and AI agents” Shamny said. “We are making sure that your digital assets are showing you.”