The Russia–Ukraine war, the COVID-19 crisis, ongoing tensions with Iran, and local conflicts have driven many countries into a race against time to prepare for the next crisis or disaster. Accordingly, demand is rising for solutions that go beyond technology, solutions grounded in real operational experience in crisis management and national emergency response.

Against this backdrop, Synergy7, operating out of Be’er Sheva, is launching a new advisory service aimed at governments, public institutions, and international corporations in the fields of crisis management and systemic resilience.

The company was established in 2023 as part of a broader effort to transform the Negev into a global innovation hub. It operates research and development centers in cyber, health, and national security, and works in collaboration with The Israel Innovation Authority, Ben-Gurion University, Elbit Systems, and Soroka Medical Center. Synergy7 serves as a platform connecting government, academia, and industry to create practical, real-world solutions.

Through its direct involvement, alongside its partners, in multiple crises stemming from the “Swords of Iron” war and escalating confrontations with Iran in the Negev, southern Israel, and the Gaza border region, the company has accumulated unique experience, both nationally and internationally. Synergy7 now aims to export this critical expertise in crisis and disaster management to governments worldwide, translating field experience into an international advisory service.

The new service is based on a team of senior professionals from defense, emergency medicine, cyber, and critical infrastructure — all actively engaged in managing complex emergency situations.

Harel Ram, CEO of Synergy7, explains, “The idea for this new service emerged from numerous meetings we held with our clients and partners as delegations from over seas, foreign diplomats, and global stakeholders. Everyone kept asking the same question: ‘How do you cope with dozens or even hundreds of rockets daily from the north and south, ballistic missiles from Iran and Yemen causing damage to hospitals and energy infrastructure, combined with cyberattacks on strategic assets, healthcare systems, and financial institutions?'

"There is no single answer to that question but there is one key word that explains a great deal: experience. Israel is a country shaped by crises. We had no choice but to improve, perhaps to become among the best in the world, in order to survive.

"We have developed a comprehensive doctrine for crisis management and built a team composed of some of Israel’s most experienced professionals. Failures in crisis response are rarely due to a lack of technology, they are primarily the result of poor decision-making and lack of coordination between relevant authorities in the critical early hours.

Many organizations invest heavily in systems but are not prepared for the moment of truth, when leadership must act quickly under pressure and uncertainty. Our new service focuses precisely on this gap through simulations, executive guidance, structured decision-making methodologies, and real-time implementation processes.”

As part of the new offer, the company provides solutions in areas such as healthcare system preparedness, cyber defense and business continuity, critical infrastructure resilience, and civilian home front management domains in which Israel has accumulated unique expertise.

About a year ago, Synergy7 established the ComUnits community in collaboration with Tzevet and Mofet; a network of approximately 200 retired senior military officers from southern Israel, bringing together diverse expertise aligned with the company’s core domains.

In parallel, Synergy7 continues to operate its innovation centers and laboratories, supporting startups and infrastructure companies with development, proof-of-concept (PoC) testing, and expansion into international markets, including activity in New York and Dubai.

The launch of this new advisory service marks another stage in the company’s evolution; from a regional innovation hub to a global player, exporting not only Israeli technology, but also operational doctrine and real-world experience.