Researchers tracked a large AI‑themed investment scam campaign involving more than 15,000 domains. It uses cloaking and deepfakes to hide from security tools while targeting ordinary users.
Criminals abused the Keitaro ad-tracking platform as part of a cloaking system so real victims see scam content, while security scanners, ad reviewers, and some random visitors see harmless pages, making the operation hard to detect and shut down.
Keitaro is a commercial tracking platform originally meant for digital marketers to manage ad campaigns, test which ads work best, and route visitors to different landing pages.
Because it is feature rich, easy to spin up on regular hosting, and built to filter and route traffic, criminals found they can abuse those capabilities to run scams at scale.
Traffic starts in many places. The scammers used compromised websites, spam emails, social media posts, and online ads, all quietly routing through the same tracking infrastructure.
The scam sites typically promise “Smart AI Trading Technology” or “Intelligent Trading Solutions” and claim consistently high returns, often reinforced with deepfake images or fabricated media to look more credible.
Some parts of the campaign now use deepfake videos and fake interviews with well-known public figures, making it look like a celebrity, or finance expert personally endorses the platform.
Once you follow a link, the cloaking part of the operation kicks in. Cloaking is the trick that makes these scams so hard to see from the outside.
When you click an ad or link, your visit passes through a traffic distribution system (TDS), a kind of router for web visitors that decides which page you see. In these cases, the TDS is connected to the tracker.
The system checks things like:
- Your country/region
- Your device and browser
- Where you came from (Facebook ad, Google ad, email link, etc.)
- Sometimes your IP address reputation or other subtle fingerprints
You’re shown the real investment scam landing page only if you match the “ideal victim” profile (for example, a regular consumer in a target country coming from a social media ad).
Everyone else, like a security researcher, ad platform reviewer, or automated scanner, gets shown a benign page, like a generic blog or placeholder site.
How to stay safe
The best way to stay safe is to stay informed about the tricks scammers use. Learn to spot the red flags that almost always give away scams and phishing emails, and remember:
- There is no such thing as a risk-free, consistently profitable investment. If you’re looking to invest, navigate directly to known, regulated financial institutions.
- Deepfakes are very convincing nowadays, so you will hardly be able to tell the difference between the real celebrity and their deepfake persona.
- Don’t act upon unsolicited investment advice, whether it reaches you by email, social media, or sponsored search results.
- Use an up-to-date, real-time anti-malware solution with a web protection component or a reputable tracking and ad-blocker.
- Don’t act on impulse or under time pressure. Always properly research where your money will be going.
Pro tip: Malwarebytes Scam Guard can help you recognize and analyze scams.
Stop threats before they can do any harm.
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