While Prime Day officially kicks off tomorrow, Tuesday, June 23, Best Buy has launched a rival sale today, and the TV deals are very good. The discounts are so good that I can't imagine you'll find better prices at Amazon's Prime Day sale.

• Shop Best Buy's full TechFest sale

Best Buy is offering its lowest prices yet on this year's best-rated TVs, from brands like Samsung, LG, TCL, and Insignia. The retailer is offering first-time discounts on brand-new 2026 displays, as well as massive price cuts on best-selling older models, resulting in a wide range of 4K, QLED, and OLED TVs on sale.

Best Buy's top TV deals that beat Prime Day

Shop more Best Buy Tech Fest deals

• Apple: MacBooks & iPads from $299
• Appliances: up to 40% off major appliances
• Cameras: up to $1,000 off Canon & GoPro
• Gaming: PS5 & Switch games from $14.99
• Headphones: up to $160 off Bose & Sony
• Kitchen: up to 50% Ninja & Nespresso
• Laptops: from $119
• Phones: up to $250 off Samsung, Apple & Google
• Smartwatches: up to $250 off Samsung & Google
• Soundbars: up to $1,000 off Sonos & Samsung
• TVs: from $69.99
• Vacuums: save up to $330 on Dyson & Shark

Mackenzie Frazier is the lead deals editor in the US for TechRadar at Future plc. She has been sharing deal advice for Future for the past eight years and loves finding products that consumers want at the best possible prices. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.