- LinkedIn selected to host Adobe's AI training for marketing professionals
- Completed course will be shown on LinkedIn profiles
- AI literacy job ads are up 113% year-over-year
Adobe has teamed up with LinkedIn to launch its new AI Essentials for Marketers training initiative, in the hope that marketing professionals can stay up to date with the tech and its impacts on their roles.
It's designed to focus on real-world workflows specific to this industry, rather than just offering theoretical knowledge that marketers would have to translate to their own use cases.
But best of all, the training is being made available for free via LinkedIn Learning, with additional content being hosted on the Adobe Experience League.
Adobe to offer AI training for marketers through LinkedIn
It's unclear how long the training scheme will run for, but Adobe says it's committed to continuously updating the program as AI and marketing practices evolve.
Besides utilizing Adobe's expertise in creative software, digital marketing and AI tools, the training was also designed around LinkedIn's labor market data. The Microsoft-owned platform revealed the proportion of marketing job ads requiring AI literacy has increased 113% year-over-year, and AI skills are now the number one focus area for marketing professionals.
"AI Essentials for Marketers is about more than mastering new tools; it’s about reimagining what creativity, marketing strategy, and customer relationships look like in an AI-powered era," Enterprise at Adobe CMO Rachel Thornton said, noting that "training and re-skilling are top of mine for CMOs" in today's economy.
Content creation, audience targeting, campaign development and data and insights will be among the key target areas of the training.
And because the training is being offered through LinkedIn – an increasingly verifiable platform – completion certificates can be added directly to profiles.
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