Before I start, yes, I know that I am personally responsible for listing the Apple Watch Ultra 3 as our best smartwatch overall. And yes, I know that the Apple Watch Ultra is currently at a lowest-ever price in the Amazon Prime Day deals (it's now down to $649 (was $799) in the US).
But hear me out: it might not be the right Apple Watch deal for you.
• Browse the full Amazon Prime Day sale
While there are certainly some people who get a real kick out of its adventuring features, if you asked most current Apple Watch Ultra 3 owners how often they go on long trail runs or orienteering hikes, necessitating satellite communications and advanced maps features, or how often they go scuba diving, I'd say the answer wouldn't be very many.
Likewise, many users don't use the watch's LTE functionality, which lets you add it to a phone's data plan. I'm sure lots of people also wish it came in a smaller size.
The bottom line is that, when looking for the best value Apple Watch deal for you, I'm also considering all the features you might not use, which end up costing you money at the point of purchase. If you're a keen exerciser looking for a good Apple Watch, it's likely the Series 11 is what you're after, especially since it's at its lowest-ever price right now.
The Series 11 starts at $279 (was $399) in the US for the 42mm GPS-only model, and $309 (was $429) for the 46mm GPS-only model. Check out both deals along with the Apple Watch Ultra 3 below.
Because you have a choice of size and whether to add the Cellular connectivity or not, as well as not having adventuring features most users won't get a lot of mileage out of, the Apple Watch Series 11 does come across as a better value Apple Watch pick for most people. However, some power users and hardcore exercisers will still get a real thrill out of the comprehensive featureset of the Apple Watch Ultra 3.
More Prime Day deals in the US
- Amazon Devices: Fire Sticks & Echo from $18
- Amazon Haul: viral gadgets, tech & appliances from $1.99
- Apple: MacBooks, AirPods & AirTags from $29
- Beauty: 50% off toothbrushes & hair tools
- Cheap TVs: smart TVs from $69.99
- Garden: tools, mowers, planters from $24.99
- Headphones: 50% off Beats, Bose & Samsung
- Laptops: Apple, HP & Dell from $199
- Mattresses: Sealy, Serta & more from $186
- Patio: outdoor furniture, rugs & decor from $19.99
- Sports: 50% off fitness gear, treadmills & clothing
- Vacuums: Dyson, Shark & Bissell from $34
More Prime Day deals in the UK
- Amazon Prime: get a 30-day free trial
- Amazon Devices: Fire, Ring & Blink from £13.99
- Amazon Haul: up to 30% off
- Apple: up to 33% off AirPods & Apple Watch
- Appliances: up to 45% off Ninja & Tefal
- Beauty: up to 60% off Philips & Oral-B
- Essentials: household goods from £5
- Fans: from £20
- Fashion: up to 50% off
- Gaming: £90 off PlayStation 5
- Headphones: up to 50% off Beats & Sony
- Laptops: from £149
- Tablets: Samsung & Lenovo from £79.99
- Toys: up to 25% off Lego and Tonies
- TVs: from £129.99
- Vacuums: up to 40% off Shark & Roborock
- Wearables: up to 30% off Garmin & Oura