- Airbnb scams have surged 30x since 2023, including a sharp rise this year
- Criminals hijack legitimate host accounts to to trick holidaymakers
- Staying safe isn't so straightforward as threats evolve
Airbnb-related scam activity has increased 30x since the first half of 2023, according to new research from Saily and NordStellar, confirming that cybercriminals continue to go after holidaymakers seeking the best deals amid rising prices.
The report ultimately concludes that attackers are now targeting the trust built by larger platforms, saving them from having to build new identities from scratch.
And to top it all off, the nature of scams is also changing, as instead of using suspicious websites to obtain victim payments or information, criminals are now targeting legitimate Airbnb host accounts which have spent years amassing positive reviews and high ratings.
Exploiting legitimate accounts and hijacking trust
While the end goal remains high volumes of vulnerable consumers, scammers have added an extra layer of victim in their pipeline. Verified Airbnb hosts are now valuable assets for criminals because they already have identity verifications, positive reviews, booking histories, years of activity and established credibility.
Once the verified account is compromised, attackers can then go on to scam higher volumes of unsuspecting victims by posting – and charging for – fake property listings.
“Travelers are getting better at spotting obvious scams,” Saily Head of Product Matas Cenys said. “Criminals know this, so they are increasingly trying to steal trust instead of building fake trust from scratch.”
Where this type of attack differs from others, though, is that the victims never leave the platform. Rather than falling victim to phishing attacks and being redirected to malicious external sites, they interact fully with supposed legitimate hosts on the Airbnb platform.
While Airbnb attacks have seen a 30x increase in around three years and a sharp rise in the last year alone, they reflect a much broader trend of attackers compromising existing trusted accounts.
The recent ramp-up in attacks could also be tied to the summer season, with holidaymakers looking to book last-minute deals in the run-up to the summer season. Urgency and pressure to keep costs low also adds to criminals’ success.
“Everything looks normal until they arrive at their destination and discover the accommodation never existed," Cenys added.
How to protect yourself from booking scams
Saily is recommending that all communication stays within the booking platform and that customers avoid payment methods suggested outside of official channels. Unusually attractive listings in high-demand destinations could also be taken with a pinch of salt, and savvy shoppers may choose to reverse image search a property to double check its authenticity.
“As travel booking becomes increasingly digital, trust becomes one of the most valuable currencies in the travel ecosystem,” Cenys warned.
As for abusing victim trust, researchers also argue that AI has aided attacks by allowing criminals to produce better fake listings more quickly.
More generally, Airbnb revealed that two in five Americans have fallen victim for an online scam, with the average loss totalling nearly $2,000. The company has introduced measures to remind its users how to avoid scams, including introducing identity verification and reminders not to leave the platform, but account takeovers can still slip under the radar.
Airbnb also holds guest payments until 24 hours after check-in to ensure that everything is as described. Anti-fraud tech also prevented around 265,000 suspicious listings from appearing on the platform in 2025, the company boasted.
The company posted a comprehensive eight-step list of how to avoid scams on its platform online, calling out pressure tactics and unusual deals.
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