• Verizon has launched a loyalty program called Verizon Shine
• This is open to all customers
• It includes weekly freebies and competitions, as well as letting you accrue 'Verizon Dollars'

If you're a Verizon customer, you can now get more for your money, as the network has just launched a loyalty program called Verizon Shine — a play on ‘rise and shine’.

Verizon Shine is available now to all customers, but you have to manually opt in from the My Verizon app. Once you do, you’ll find a weekly drop of rewards every Monday, including various freebies and discounts from partner brands, such as free coffee from Starbucks.

You’ll also be able to enter competitions, with prizes including a three-day trip to see the World Cup final and a breakfast with David Beckham. That competition opens on June 22, and others include a New York City food tour with chef Andrew Zimmern, trips to watch NFL games abroad, and a dance lesson with the Rockettes.

A new kind of dollar

Plus, once you’re enrolled in Verizon Shine, you won’t have to pay any activation or upgrade fees, and you’ll start earning ‘Verizon Dollars’, which you’ll gain each month to the value of 3% of your bill (excluding taxes and fees).

These Verizon Dollars can be put towards purchasing new phones and accessories, or for purchases from partner brands like Hilton, Marriott, Starbucks, Sephora, and Roblox. Though you can’t use them for a discount on your Verizon bill.

So, there’s a lot here, and seemingly no reason not to sign up for Verizon Shine if you’re already a customer. Whether it will prove compelling enough to keep Verizon customers from switching or attract many new customers remains to be seen, but it’s a nice perk for anyone who does stick with the network anyway.

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James is a freelance phones, tablets and wearables writer and sub-editor at TechRadar. He has a love for everything ‘smart’, from watches to lights, and can often be found arguing with AI assistants or drowning in the latest apps. James also contributes to 3G.co.uk, 4G.co.uk and 5G.co.uk and has written for T3, Digital Camera World, Clarity Media and others, with work on the web, in print and on TV.