Amazon's early Prime Day sale 2026
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Welcome to today's live coverage of Amazon's best early Prime Day deals. While Prime Day officially kicks off on June 23 - June 26, in true Amazon fashion, the retailer has released early offers worth buying ahead of next week's sale — and I'm bringing you all the best ones right here.
• See all early Prime Day deals at Amazon
As TechRadar's deals editor with over eight years of experience covering Prime Day, I'm going to highlight my favorite deals, which include everything from Ring Doorbells, robot vacuums, and coffee makers to OLED TVs, iPads, and more.
Many of the early Prime Day deals I'll be sharing are products that have been reviewed here at TechRadar, and I'll explain why we love them and why they're such a good value, so you can make the best buying decision. Happy shopping!
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I'm TechRadar's lead for US deals and TV discounts, and I've been in this role for the past nine years. I have significantly more experience than that, though, having worked in e-commerce for 11 years. No one has combed through more deals than I, I promise you.
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The Ninja Creami Deluxe ice cream maker was a best-selling product in last year's Prime Day event — and it's already $50 in today's early sale.
A dream come true for the hotter summer months - with a touch of a button, you can make ice cream, milkshakes, yogurts, and sorbets, and add your favorite mix-ins and flavors. Add. To. Cart. Now.
Ninja Creami Deluxe ice cream maker: was $249.99 now $199.95 at Amazon
The Fire TV Stick 4K Plus is Amazon's best-selling device, and it's already 50% off, bringing the price down to just $24.99 — a deal so good, I've already purchased it.
Amazon's new Fire TV Stick 4K Plus streams shows and movies on your TV in ultra-high definition 4K resolution. This updated version now supports Dolby Vision, Wi-Fi 6, and includes 2GB of RAM — all for just $25.
Amazon Fire TV Stick 4K Plus: was $49.99 now $24.99 at Amazon
Thanks for joining me for our coverage of all the best early Prime Day deals here at TechRadar. You really don't have to wait until next week to score a bargain in the retailer's annual mega-sale, as these offers I'm about to call out show. Stick around for all our top recommendations and favorite budget buys.
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