The art TV market is more crowded than ever before, and even though Samsung started it with the Frame TV and later expanded with the Frame Pro, there’s been Hisense’s Canvas TV for a while, and the most recent addition is from Amazon.

Amazon’s Ember Artline Fire TV might only come in two sizes, but it packs a punch in two key areas compared to Samsung’s Frame TV: it comes with a frame that completes the effect of looking like a true piece of art out of the box, and you don’t need to pay for a subscription for art to show off.

• Browse the full Amazon Prime Day sale

Best of all, though, it’s down to its lowest price for Prime Day 2026, with Amazon dropping the 55-inch to just $699.99 (originally $899.99) and the 65-inch to $899.99 (originally $1,099.99) — that’s a 22% and 18% discount, respectively. You also get to pick between 10 frame options.

Today's best Amazon Ember Artline Fire TV deal

It’s a pretty stellar Prime Day deal for an art or lifestyle TV. The Ember Artline, in either the 55-inch or 65-inch size, is a 4K QLED TV finished with a matte coating. And yes, the latter is pretty similar to how the Frame TV is finished, helping make whatever art you’re displaying look more like actual artwork.

Amazon also supports the HDR10+ standard here, along with Dolby Vision, and it runs Fire TV out of the box.

The latter means you’ll have access to all the major streaming services such as Disney+, Netflix, and Apple TV, assuming you have the logins, and you can control it all with Alexa+.

It’s also a thin TV that won’t protrude from the wall all that much if you decide to hang it, as the Ember Artline is just 1.5 inches thick. Out of the box, you get access to over 2,000 pieces of artwork to display for free, and you can upload your own photos.

At $200 off for both the 55-inch and 65-inch models, there hasn’t been a better time to score the Ember Artline than Prime Day 2026. Of course, Samsung’s The Frame models are seeing discounts of their own this Prime Day.

Right now, you can get the standard 55-inch The Frame for $697.99 at Amazon — or you can get the 55-inch Samsung The Frame Pro for 15% off at $1,267.99. Remember, though, you’ll need to buy your own Frame Bezel.

The Frame Pro also boasts a QLED Mini LED display, and has a wireless One Connect Box for a cleaner look when fully set up.

More Prime Day deals in the US

• Amazon Devices: Fire Sticks & Echo from $18
• Amazon Haul: viral gadgets, tech & appliances from $1.99
• Apple: MacBooks, AirPods & AirTags from $29
• Beauty: 50% off toothbrushes & hair tools
• Cheap TVs: smart TVs from $69.99
• Garden: tools, mowers, planters from $24.99
• Headphones: 50% off Beats, Bose & Samsung
• Laptops: Apple, HP & Dell from $199
• Mattresses: Sealy, Serta & more from $186
• Patio: outdoor furniture, rugs & decor from $19.99
• Sports: 50% off fitness gear, treadmills & clothing
• Vacuums: Dyson, Shark & Bissell from $34

Jacob Krol is the US Managing Editor, News for TechRadar. He’s been writing about technology since he was 14 when he started his own tech blog. Since then Jacob has worked for a plethora of publications including CNN Underscored, TheStreet, Parade, Men’s Journal, Mashable, CNET, and CNBC among others.

He specializes in covering companies like Apple, Samsung, and Google and going hands-on with mobile devices, smart home gadgets, TVs, and wearables. In his spare time, you can find Jacob listening to Bruce Springsteen, building a Lego set, or binge-watching the latest from Disney, Marvel, or Star Wars.