We've spent all week trawling through Amazon's Prime Day sale and it's been a doozy, with some record-breaking deals, first-time discounts and a flurry of top-rated products at excellent prices.
It's also been a week where the importance of saving some cash feels more pertinent than ever; Apple just announced price increases on many of its latest products, while Microsoft announced yet another price hike for the Xbox.
Meanwhile, GTA VI pre-orders launched but with an undercurrent of frustration at the code-in-a-box physical copies, and the Steam Machine pricing was finally revealed and met with a sigh of frustration.
That aside, it's been a genuinely good Prime Day this year. Deals might be fewer in volume than they once were, but they feel better curated, and that's a win for fans of big-name brands such as Apple and Samsung as well as broad-appeal household names including Ninja, Dyson and more.
So, I've asked each of the TechRadar team (or at least, those who were available) to tell me about their favorite products currently on offer. Act fast; sales end tonight at midnight.
Note: some products are only on sale in specific countries, but I've indicated where that is the case
Best Amazon device deals
Starting strong with some of the best deals every Prime Day; naturally, these are on Amazon's own devices.
It's a topic myself and my colleage Mackenzie Frazier, our lead deals editor and savings expert in the US, agree on:
"I say this every Prime Day, but the best deals are always on Amazon's own devices. Every year, I end up buying an Amazon device I've had my eye on because the gadgets are on sale at record-low prices and offer fantastic value.
"This year's sale includes record-low prices on Kindles, Echo Speakers and smart displays, Blink security cameras, Ring Doorbells, and Fire TV Sticks. Amazon devices are rarely discounted otherwise, so it's worth taking advantage of the deep discounts Prime Day offers."
Echo Dot Max
My own top pick is on Amazon's latest and greatest Dot; the Echo Dot Max. Aimed at a more discerning audiophile audience, the Dot Max packs an 0.8-inch tweeter and 2.5-inch woofer, and while on its own it's a little pared-back, the real power is in rigging up the Dot Max with another Dot Max, some Echo Studios and even an Echo Sub for surround or stereo sound.
Plus, it's powered by the zippy AZ3 chip for faster Alexa experiences, and it's Alexa+ compatible right out of the box. It's at a record-low price in both the US and the UK, so it's well worth checking out.
Kindle Colorsoft
Our Editor-at-large Lance Ulanoff suggests one of his favorite gadgets:
"If you love to read graphic novels but hate carrying them around, the Amazon Kindle Colorsoft my be your perfect gadget.
"It's the size of a monochrome E ink Kindle, but brings full color for the comics and photo-rich magazines. This is the best price I've ever seen and makes it easy to choose it over the Kindle Paperwhite. Plus, you can carry around dozens of great graphic novel reads and never feel the weight."
Best computing deals
Logitech Lift Mouse
Our Phones Editor Axel Metz is up next with some personal experience on desk ergonomics.
He says: "I was always pretty skeptical about vertical mice, until I began to notice aching pain in my elbow and wrist after using my conventional mouse for only a few hours. Normal mice force our forearms into a twisted, unnatural position, which can lead to repetitive strain injuries (RSIs) of the sort that stop you working altogether.
"Vertical mice like the Logitech Lift aim to neutralize that awkward alignment, putting your hand at a more comfortable, natural-feeling 57-degree angle. I switched to the Lift almost two months ago, and I'll never go back to a conventional mouse. It's currently on sale at Amazon in both the US and UK, though even if it wasn't, it'd still be worth the investment."
AutoFull M6 Ultra 2.0
Our News Writer, Isaiah Williams, really knows how to live, judging by this pick:
"If you're on the lookout for a new gaming chair that effectively ticks all the boxes in terms of comfort, adjustability, and longevity, then the AutoFull M6 Ultra 2.0 is your best bet. The UK has the leading deal, where it's currently 19% off, available at £483.99, down from £599.99, but in the US you can save a neat $100, too.
"While that still seems like a steep price to pay, you're certainly getting your money's worth, especially if reclining is a must (and you want to avoid snapping your back like I almost did with my old chair). With dual-zone massaging, 2-in-1 ventilation and heating, and dynamic lumbar support, there's not much more to ask for."
Dell 14 Plus
Matt Hanson, our Managing Editor of Core Tech and expert in all-things computing, has a great laptop recommendation, especially in light of the recent MacBook Neo price increases.
"Thanks to a massive $570 price cut, the Dell 14 Plus is now cheaper than the MacBook Neo, but it's the same price; however it offers a much better spec thanks to its 6-core AMD CPU, 16GB of RAM and 512GB SSD. It's a great example of a Windows 11 laptop now being much better value than the Neo after Apple's rather drastic price rises."
Note: this deal is only available in the US
Best phone and tablet deals
iPad Air (2026, M4)
Another from Axel Metz here:
"The iPad Air fell victim to Apple's unexpected-but-sort-of-expected price hikes this week, making Amazon's Prime Day deals on that very product all the more appealing.
"Indeed, the model keeps dipping in and out of stock at various retailers, suggesting buyers are rushing to make use of this rare (and perhaps never-to-be-seen-again) buying opportunity.
"As iPads go, the iPad Air is a great all-rounder tablet. It's powered by Apple's superfast M4 chip and boasts a crisp Liquid Retina display, making it perfect for both streaming and productivity."
Best audio, TV and home entertainment deals
WiiM Sound / Sound Lite
Our Global Editor-in-Chief, Marc McLaren, is emphatic in his recommendation for WiiM deals this Prime Day:
"Six months ago I made the biggest change to my audio setup in about 15 years: I ditched Sonos and bought myself a WiiM Sound.
"Don't know WiiM? It's a relatively new AV company which has won itself a ton of fans through its streaming devices, amps and — now — it's standalone smart speakers. The WiiM Sound was its first smart speaker, and having owned one for six months I want to sing its praises to the world.
"And there's plenty to be vocal about — for instance, its surprisingly full, bass-friendly sound, 100W of power, excellent connectivity and — best of all — its love of hi-res audio: it supports up to 24-bit/192kHz tunes and plays nicely with the likes of Qobuz and Tidal.
"The color touchscreen is another nice feature, although if you want to save a little cash you can ditch that and buy the Sound Lite instead — there's no other difference between them. Or better still, buy both and pair them in a multi-room setup; your ears will thank you."
Sony WH-1000XM6
Our Senior Editor of Engagement, Amelia Schwanke, recommends something I see her constantly using in our office to block out the noise (it's me, I'm the noise):
"I'm not the first person to sing the praises of Sony's flagship headphones and I know I won't be the last. Beloved by most of the TechRadar team, the WH-1000XM6 sit atop our best headphones guide — a spot their predecessor-but-one, the WH-1000XM4, held for a long time before them.
"There's good reason for that, too. They ticked just about every check box in our testing, from expansive sound quality to the comfortable design for all-day wearing. The only real downside is the price, which is exactly why the Prime Day discounts this week are the deals I'd pull out of the sale first.
"Over-ear headphones of this quality don't come cheap, making sales like this the ideal time to finally act on a wish-list purchase. I promise you, if you've seriously been considering buying them, you won't regret it. I wear mine every day and won't travel without them anymore."
Sennheiser HD 660S2
Another headphone pick here, but more for the music producers among you; this comes from our Reviews Editor Josh Russell:
"As both an audio reviewer and someone who produces music in his free time, I'll admit I've had my eye on the Sennheiser HD 660S2 for a long time.
"With their open-backed design, they're able to really precisely convey a sense of space in the music you're listening to. On top of this, the spread of their frequency range is canyon-esque, stretching from 8 - 41,500Hz, for seriously expressive sound. And now you can buy them for $321 / £181 off on Amazon, I'm fully ready to add these to my basket."
AirPods Max 2
Our fabulous Audio Editor, Becky Scarrott, is my go-to for all things earbuds and headphones, and she's got a top pick for the US:
"Yes, these are the new new, second-generation March 2026 edition AirPods Max 2, with the H2 chips (I know, one in each ear cup!) and all of the upticks in performance that brings.
"What are the upticks I speak of? Of course: ANC that's 1.5 times better than before (I tested them side by side and I can vouch for that claim; it's almost scarily good for that serene bubble of silence effect), punchier audio, gestural support, Live Translation, Conversation Awareness and the Camera Remote on the digital crown. And while many might have predicted an Apple-style $50 saving for Prime Day (yawn), this $150-off steal is crazy! Nobody had this on their bingo card for Prime Day.
"Let me be abundantly clear: the noise cancellation, sound and overall user experience here are all hugely upgraded, even if the aesthetic is unchanged — and I know, because I reviewed them…"
Note: this deal is only available in the US
Bose QuietComfort Ultra Earbuds (Gen 2)
Next up from Becky, a neat UK deal:
"Just look at my 'Sonic Sangria' set though! I get so many compliments wearing them, honestly. And now, they're £40 cheaper than I've ever seen them, because Black Friday late last year was the first-ever saving I saw on this set of 5-star late 2025-release noise-cancelling earbuds (reviewed by yours truly), which saw them go from £299 to £249.
"For me, at £209 the ANC makes them a no-brainer if you need noise cancellation in an in-ear design. Here's the other thing: Bose products rarely ever see discounts, and that is because they basically walk all over anything else on the market for noise cancellation (except maybe Apple's AirPods Pro 3 — but if you don't own an iPhone, I don't recommend those, whatever the deal). A lowest-seen fee on a truly excellent set of new earbuds from Bose? Yes please."
Note: this deal is only available in the UK
Bose SoundLink Flex Gen 2
Our Senior Reviews writer and bluetooth speaker aficonado Harry Padoan recommends this deal:
"A huge saving on the Bluetooth speaker I use at home just about every day. The Bose SoundLink Flex Gen 2 offers a delightful blend of clean, well-balanced sound, stellar looks, and a durable build — with a drop-resistant and IP67 waterproof design.
"I also love how easy it is to customize via Bose's companion app, its programmable shortcut button, and its range of funky colors. At less than $100 / £100, this is an absolute steal."
LG B5
So, what about TVs? Well, James Davidson, our TV Hardware Staff Writer who constantly has his eyes glued to some kind of big screen, says:
"The best value OLED TV you can get right now is the LG B5. Its successor the B6 has arrived, so there's no better time to buy the B5. It delivers brilliant picture quality with rich colors and strong contrast, with those inky black tones you look for in an OLED, as well as super-smooth motion that's perfect for sports.
"It's also a superb gaming TV, kitted out with four HDMI 2,1 ports, supporting 4K 120Hz, full VRR including FreeSync and G-Sync and it boasts a measured 9.1ms input lag for razor-sharp gaming performance.
"At this size and price, you won't find many better TVs."
Note: this deal is only available in the UK
Best home and appliance deals
Roborock Saros 10/R
Ruth Hamilton, our Collections Editor, has extensive experience in vacuums and robovac testing, and she's a real sucker for her top pick:
"This is one of my most-used gadgets — I've been using my Saros 10 robot vacuum every night for the past two years, and it's the main thing preventing me from being overwhelmed by dog hair. With 42% off in the UK it's now at a new lowest-ever price (In the US, the more performant 10R is 45% off; bonus!) — the reason for that chunky price drop is likely because a few newer Roborock bots have since joined the fleet, but the Saros 10 is still an incredible performer, more than holding its own against newer options I've used.
"The vacuuming is efficient and effective, the navigation and object avoidance is reliable, and the mopping is effective and thorough. Plus, it comes with a dock that takes care of a bunch of maintenance tasks, so I barely need to get involved at all."
Philips Baristina
Our Homes Editor Cat Ellis (who is also a trained barista) comes in with this recommendation, but unfortunately this one's a US-exclusive:
"The Philips Baristina is the smallest bean-to-cup coffee maker I've ever tested, and also one of the best. It's incredibly easy to use, doing all the dosing, grinding, and tamping for you before pulling your shot of espresso — and unlike most automatic coffee makers, it's a piece of cake to keep clean.
"It's a great option if you're just getting into coffee, or thinking of upgrading from a capsule coffee maker to fresh beans."
Note: this deal is only available in the US
Suri 2.0 electric toothbrush
This comes from our Senior Deals Editor, James Pickard, who's a deft hand at finding the best deals during events such as Prime Day.
He says: "When I picked up the Suri Sonic Electric Toothbrush, I wasn’t too sure what to expect. Over $50/£50 feels like a lot for an electric toothbrush, but the Suri, with its 40-day battery life, magnetic mounting, aluminum body and plant-based heads, and convenient charging options, all changed my mind. It’s been 100% worth the investment.
"Not only does it do its job incredibly well, but all of those key features are so useful. I can count on one hand the number of times I've had to charge it so far, while the body and brush heads feel so much nicer to use than the usual icky plastic designs."
Best fitness & wearables deals
Samsung Galaxy Watch Ultra
Matt Evans, our Senior Fitness and Wearables Editor, is keeping his recommendation short and sweet:
"You can get 47% off in the US and 45% off in the UK on the very popular Samsung Galaxy Watch Ultra, its top watch with up to 100 hours of battery life, rugged nigh-unbreakable case, and fitness tracking/navigation features to rival the Apple Watch Ultra."
Speaks for itself!
Garmin Vivoactive 5
Graham Barlow, our Senior Editor of AI by day, Brazilian jiu-jitsu expert by night, is impressed by this year's Garmin Vivoactive deal:
"I've been waiting for Amazon Prime Day to get a smartwatch. I wanted one that had a long battery life (11 days) and could cover all the bases like general notifications, step counting, sleep tracking and health information.
"I found that the Garmin Vivoactive was hard to beat. The latest Garmin Vivoactive is version 6, but the previous version 5 still has most of the features that you'll use all the time, and it's available for a knock-down price thanks to an Amazon Prime Day deal that's still going.
"In the US, it's currently 37% off, now $189.99 (was $299.99), but it's not sold at list price there at all this year. However, in the UK, you can get the Vivoactive 5 for £141.55 (was £209.99) which is a huge 33% saving.
"Yes, version 6 has a few extra features like smart alarm clock and a Body Battery score, but all the essentials are still available in the Vivoactive 5, for a lot less."
Oura Ring 4
Another from Matt Evans here, but I can also concur as I write this while wearing one;
"This huge price cut shaves £150 off the Oura Ring 4 in the UK due to the appearance of the 5 last month, but at this price the 4 is clearly the better-value option. Even with the premium subscription, it's a good deal for Oura's exceptional smart ring — it's like getting 2.5 years free. It's a similar deal in the US, with the Oura Ring 4 reduced from $349 to just $226."
Best gaming deals
Thrustmaster ESWAP X2
Our Managing Editor of Gaming and Entertainment Rob Dwiar picked out a controller I'm putting straight in my basket, especially at its low UK price.
He says: "This premium Xbox and PC controller is down to a stupidly low price right now. It's the Xbox controller I use most, and has a wonderful modular design so you can shape it how you want, as well as excellent buttons with quick actuation, and a robust design and build quality. Great value at this wildly low price in the UK."
The US deal isn't quite as mind-blowing but it's a decent deal on a great product nonetheless.
SteelSeries Arctis GameBuds
Rob's feeling greedy today as he's offered another option for gamers:
"Literally the best gaming earbuds money can buy in our eyes, and now down to a ridiculous lowest-ever price with nearly 50% off.
"If you want a set of gaming earbuds, no matter the platforms, that can do it all, from great features to comfort, and awesome audio to super battery life, then these are the buds to get right now."
SteelSeries Arctis Nova Elite
And Rob also spotted another deal well worth checking out (steady on, mate) in excess of the two picks above available on both sides of the pond, this time a UK-exclusive on the SteelSeries Arctis Nova Elite;
"The most complete premium headset on the market right now, and the best gaming headset I have ever tested, the Elite is a high-end beast that offers everything. This 10% discount takes it down to a record low too, so now the best in the biz can be yours for less."
Dell 14 Plus
Matt Hanson, our Managing Editor of Core Tech and expert in all-things computing, has a great laptop recommendation, especially in light of the recent MacBook Neo price increases.
"Thanks to a massive $570 price cut, the Dell 14 Plus is now cheaper than the MacBook Neo; however it offers much better spec thanks to its 6-core AMD CPU, 16GB of RAM and 512GB SSD. It's a great example of a Windows 11 laptop now being much better value than the Neo after Apple's rather drastic price rises."
Hopefully there's something above for everyone — but remember, Prime Day finishes today, so if you don't want to miss out, make sure you don't leave it too late. See you next year!
Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds.