Is TurboQuant a silicon bullet to solve the RAM crisis? No, it isn't, and if you were hoping that the compression algorithm that Google recently announced would be a major turning point for AI memory-related woes, I'm afraid you might have to think again.
Sadly, for me, the RAM crisis remains a towering specter that'll likely continue to be a considerable blight on the PC landscape for a long time to come yet. Certainly, a good deal of online opinion has crystallized around the notion that Google hasn't got an ace up its sleeve with TurboQuant.
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Turbo mode: efficiency or performance?
Okay, that's all well and good, but as this report in the Korea Times makes clear, analysts feel differently to Google (and indeed those investors) about the impact that TurboQuant might have, and what it'll mean for AI and RAM supply more broadly.
An analyst for Samsung Securities, Lee Jong-wook, observed that: "There have been efforts to improve AI models to optimize chip usage, but more efficient models tend to lower overall costs and, in turn, drive greater demand for AI computing. Rather than reducing semiconductor demand, such optimized models are being used to deliver higher-performance AI services with the same chip resources."
In other words, we won't see less RAM being used in AI data centers thanks to TurboQuant, but memory will continue to be gobbled up at the same rate, with the LLMs getting better performance instead. That improved performance will be preferred to achieving better efficiency for models (and any potential cost savings therein).
After that, better AI will drive more people to use that AI, and make these LLMs more accessible, creating more demand to satiate, requiring yet more data center resources (including memory).
Lee observes: "As long as AI companies compete on performance rather than cost, optimization will not weigh on semiconductor demand." And in the current climate, where the AI bubble is still expanding, and competition between the giant LLMs out there is fierce, the prevailing opinion is that tech like TurboQuant is not going to ease the pace of RAM consumption with the big AI players.
Another analyst, Kim Rok-ho of Hana Securities, adds some further thoughts: "Compression technologies are not new, and it remains uncertain whether they will be widely adopted across the [AI] industry. Even if such technologies become more widely used over the mid to long term, it will lower memory cost barriers, expanding overall AI use. There are limited chances of decline in demand for DRAM and storage."
The fact that TurboQuant isn't alone, and similar tricks have been tried with AI over the past couple of years, is a good point. Yes, Google is claiming it has something very different here – in terms of the tech not lessening the quality of the AI's output – but that remains to be seen in action.
There's plenty of skepticism on Reddit about how Google has spun or hyped TurboQuant, and the reality of the claims made about the tech. And of course, it's still just research at this point, and whether it'll be realized for deployment on a large-scale basis, well, only time will tell.
And again, Kim comes back to the theory that even if TurboQuant does become widely adopted, it's going to drive more AI usage, as opposed to driving down the amount of RAM used by LLMs.
Memory misery loves company
Even if you accept the arguments that TurboQuant is not the panacea for AI-driven RAM shortages – and I feel they're compelling and persuasive views myself – you might still point hopefully to other recent developments that suggest the worst of the memory crisis might just be over. Unfortunately, I feel that these hints are red herrings, too.
I'm mainly thinking of another analyst firm, this time TrendForce, which recently published a report talking about DDR5 RAM price drops in the US, Europe and Asia. While prices do appear to be easing currently, this is more about price tags reaching a ridiculous level where consumers just fold their arms and flat-out refuse to buy, than it is anything to do with supply improvements or bolstered stock.
Granted, it's good to see some downward movement with retail prices, I'm not against that – obviously – but nothing's changing regarding the contract prices of RAM for the big memory manufacturers, which suggests the overall picture remains much the same. As TrendForce acknowledges, in the lens of that broader view, this positivity is a "consumer-driven, short-term adjustment" rather than the start of a full-on turnaround.
Another optimistic nugget was laptop maker Framework being able to keep cost increases to a minimum with memory-related hikes this month. However, the company observed that "all indications are that this is a temporary reprieve and that we'll continue to see volatility and cost increases through the rest of 2026".
I don't doubt that, frankly, when we also see the prices of GPUs – which were already expensive – climbing again due to the rising cost of video RAM. Or nasty hikes with gaming laptops due to memory and storage price increases, or Mac computers with painfully long lead times for delivery reportedly thanks to the memory crisis, or… you get the idea.
This just isn't going away, and the predictions that we won't see any meaningful improvement in the well-off-kilter balance of RAM supply and demand until 2028 feel just as entrenched as they were a month or two ago — with Google's TurboQuant seemingly unlikely to ride in and save the day.
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