Truly low-cost cameras that are actually worth buying are hard to come by, and that's what makes the Lumix G97 so special today in this unbeatable deal ahead of Prime Day.

In our Lumix G97 review of its 2025 release, we awarded this beginner mirrorless camera 4.5 stars out of 5, saying its "competitive price point makes it a very appealing camera for novice photographers and vloggers". And B&H Photo just slashed that already great price by $260 — you can grab Lumix G97 with 12-60mm f/3.5-5.6 lens kit for $597.99 at B&H Photo and other leading retailers.

I've included links to the best deals below, many of which include handy extras to get you started. For example, B&H Photo throws in a memory card and shoulder bag for no extra cost!

The deal is less impressive for shoppers in the UK — the Lumix G97 with 12-60mm lens costs £649 at Amazon (was £749). That's still excellent value, but if price is your main concern, then there are decent alternatives worth considering, such as the Canon EOS R50 for £659 at Amazon (was £900). Conversely, the deals for the Canon camera are less impressive in the US.

In its favor, the EOS R50 has a larger 24MP APS-C sensor and superb autofocus. However, lens choice is pretty limited. On the other hand, the Lumix G97 — despite being a refresh of the much older Lumix G95 / G90 — still very much packs a punch, with decent 20MP micro four thirds sensor, superb ergonomics and a huge choice of affordable lenses. Trust me, it's a fabulous first camera.

Whichever model you prefer, you are getting standout prices for one of the best beginner mirrorless cameras. I've included more deals below for other top models, including the Fujifilm X-M5 and Olympus OM-D E-M10 Mark IV.

Deals picked by

I joined the TechRadar team as Cameras Editor In January 2023, and since then I've covered every major camera launch and Amazon Prime Day sale. I only recommend tried and tested products (by me or one of my team of expert reviewers). Put simply, I know what are genuinely good camera deals, and who the products are tailored for.

Today's best Lumix G97 camera deal (US)

Today's best Lumix G97 camera deal (UK)

Best beginner mirrorless camera deals today — including Canon, Fujifilm, Lumix and more

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Tim joined the TechRadar team as Cameras Editor in 2023 and has enjoyed more than 15 years as a tech journalist specializing in camera gear. He's previously worked at Amateur Photographer, for a photo accessory manufacturer and as a freelance photographer and video producer, with clients including Studio 44 and Canon. He also started a media team in Nairobi, Kenya, where he lived for a few years volunteering for a faith-based organisation. Tim is married, father of three children, and loves being active, primarily running since hanging up his football boots.