The specialist retailer Adorama is hosting a huge 'Sony Alpha April sale' this week, with price cuts of up to $900 across a wide range of the brand's popular mirrorless cameras. If you were thinking about that next upgrade, or perhaps picking up a new camera as the weather improves, now's a great opportunity to score a record-low price.

I've been scanning through the listings today, and I've spotted great discounts on the A7R V, the A7 IV, and the a7C II — all favorite models here at TechRadar.

Today's best Sony camera deals

Alex is TechRadar's retail editor, specializing in buying advice and general tips on how to save our readers as much cash as possible. He's covered major retail events in some capacity for over seven years now; both in editorial and other ecommerce adjacent roles on TechRadar, T3, GamesRadar, and other Future PLC sites. Alex's expertise touches on most areas, but he has a particular love for phones, laptops, and cameras, being an avid photographer.