Memory pricing cycles are nothing new, but the way it’s being sold is changing. Over the past several months, Samsung and SK hynix have begun moving away from long-term, fixed-price supply contracts, replacing them with shorter agreements and post-settlement pricing mechanisms that allow prices to be adjusted after delivery. Micron is also understood to be following a similar path.
According to reporting cited by DigiTimes, these newer contracts are appearing at the same time as the sharp upswing in DRAM and NAND pricing we’ve been watching unfold with relentless escalation, driven primarily by AI infrastructure demand and constrained supply at advanced nodes. Memory makers are expected to make over $551 billion in revenue in 2026.


























