SECURITY

Everpure pitches storage as the last line of cyber defense in the AI era

Everpure Inc. today reinforced its Enterprise Data Cloud vision by defining the storage layer as the last line of defense in modern cyber resilience, an architecture the company argues is essential as artificial intelligence accelerates the pace and sophistication of attacks against enterprises.

The data management company, formerly known as Pure Storage until it changed its name in February, said its approach assumes that perimeter security will fail. It shifts the focus to guaranteeing that recovery points themselves cannot be corrupted, tampered with or locked out, even by an attacker who has obtained administrative access.

Sitting underneath all of this is a control plane that is walled off from the production environment and covers both on-premises and cloud storage. It keeps a clean copy of the data that no production administrator can touch. The point, Everpure says, is to cover the obvious case of an attack wiping data out and the less obvious case of data being quietly corrupted and the damage only showing up months later. By the company’s own figures, fewer than three in 10 ransomware victims ever fully recover their files.

The architecture is built around three pillars. Trusted Recovery layers in a human-in-the-loop mandate that requires multiparty, out-of-band authorization for sensitive data actions, enforced through Everpure Fusion and a set of Security Presets designed to eliminate configuration drift and keep SafeMode snapshots active by default. Autonomous Resilience uses the Everpure Protect service to correlate external threat intelligence with storage-level telemetry and trigger preemptive hardening. Economic Predictability is delivered through the Evergreen//One subscription model, which the company says removes the trade-off between paying a ransom and absorbing extended downtime as the average cost of a data breach climbs to $4.44 million.

Everpure pointed to a recent incident at an unnamed Fortune 100 customer as evidence the architecture works in production. Attackers used stolen credentials and native tools to delete thousands of endpoints and virtual clusters, but Everpure said its strict administrative separation prevented them from touching SafeMode snapshots, allowing the organization to restore revenue-critical operations in hours.

The company is also tying recovery to data context through its recently closed acquisition of 1touch.io Inc., whose data discovery technology will be integrated into the Enterprise Data Cloud to map relationships between business applications and the underlying data they depend on. Everpure said the integration will allow customers to prioritize restoration of the most critical workloads first.

“The modern enterprise is defined by its data, yet most organizations are flying blind, treating their most valuable asset as a commodity to be warehoused,” said Prakash Darji, general manager of digital experience at Everpure. “We are giving our customers the certainty that no matter what happens at the perimeter, the heartbeat of their business stays strong.”

Image: Everpure