Google Cloud puts $750M behind partner ecosystem to power the agentic enterprise

Every enterprise faces an imminent reckoning with agentic AI, but the transformation is too large and too complex for any single organization to navigate alone. The race is now on to build the ecosystems, skills and infrastructure necessary to bring about the agentic enterprise.

Google LLC is betting that its rebuilt partner network is the mechanism that gets them there. The company announced a $750 million fund to arm its 120,000-member ecosystem with the skills, tooling and forward-deployed engineering capacity to accelerate customer outcomes, according to Philip Larson (pictured), managing director of the Google Cloud Partner Network at Google.

“We believe that customers fundamentally are on a journey toward an agentic enterprise,” Larson said. “All customers on the planet have to undergo that transformation. None of the customers can do that on their own. They need an ecosystem capable of helping them on that path. We have purpose-built the Google Cloud Partner Network to help build the capacity, the skills, et cetera — and a growing ecosystem of partners that can take customers along that journey.”

Larson spoke with theCUBE’s John Furrier and co-host Alison Kosik at Google Cloud Next, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed the rebuilt Google Cloud Partner Network, the $750 million agentic ecosystem investment and how AI is being used to run the partner program itself. (* Disclosure below.)

The agentic enterprise demands a purpose-built partner network

The Google Cloud Partner Network spans the full delivery chain of the agentic enterprise, from independent software providers building technology that works alongside Google Cloud, to global systems integrators such as Accenture PLC delivering agentic solutions directly to customers, as well as data providers and marketplace partners, Larson explained. The $750 million investment covers sandbox credits for workshops and pilots, demand generation to identify customers ready to begin their agentic journey, deployment vouchers and forward-deployed engineering services to bring workloads live.

“I feel that most partner programs fail because they try to track too many things that don’t actually matter,” Larson said. “At the end of the day, accelerating customer outcomes is the path to the end game. The Google Cloud Partner Network removes all of the friction of unnecessary external audits, unnecessary ornaments on the tree just for the sake of having them, and instead measures partners’ ability to contribute to customer outcomes.”

The program is itself built on an agentic architecture, with AI agents already handling partner onboarding, training, enablement and support — including a statement-of-work analyzer that went from zero to 90% adoption among funded partners within six months, according to Larson. The pace of partner demand now sees annual release cycles accelerating to monthly cadences as partners recognize a once-in-a-generation market opportunity.

“Agents from our partners are going to talk to agents from the Google Cloud Partner Network across onboarding, training, et cetera,” Larson said. “It’s going to infuse the content from my system into their internal systems. It’s going to make targeted recommendations around what learning their reps should do in real time from within their systems. All of a sudden, the people are going to be sitting on top with an intelligence layer that’s helping them figure out how to add value fast.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of Google Cloud Next:

(* Disclosure: Google sponsored this segment of theCUBE. Neither Google nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE