It's hard out here for a human as artificial intelligence bots and agents increasingly take over the web, social media and even Hollywood. How does one prove that they are not a digital creation generated from large language models when engaging in, say, work meetings, online dating or buying concert tickets?

World ID is a platform designed to address this problem, with a familiar name behind it. It was founded in 2019 by OpenAI's Sam Altman, along with Alex Blania and Max Novendstern, and has evolved from focusing on cryptocurrency into identity verification.

World announced it's partnering with companies like Zoom to verify humans on calls and with dating service Tinder for online profile verification.

Zoom says it will integrate World ID Deep Face, "enabling real-time verification that meeting participants are human to strengthen trust in live communications."

For Tinder, Match Group is trying out World ID for age verification on the dating app, starting in Japan. The site will add a verification marker to profiles for those who pass the human test.

World ID has also developed a tool called Concert Kit, a way for artists to sell event tickets with human verification to prevent sales to ticket bots.

It's also working with companies such as Razer, DocuSign, Shopify and Coinbase for its World ID humanity verification.

It also offers a device for preorder, about the size of a soccer ball, called the Orb. (You can put a $100 deposit down if a futuristic-looking identity camera is on your wishlist.) The website says the Orb is an "open source device that verifies you are a unique human without knowing anything else about you."