Are you ready for some football? Super Bowl LX pits the Seattle Seahawks against the New England Patriots at Levi's Stadium in Santa Clara, California, this Sunday, Feb. 8. (Here's how to watch.)
For fans of the Hawks (like me!) and Pats, the actual game is what matters. But like with every Super Bowl, everything around it also garners attention, from the Bad Bunny-led halftime show to the iconic commercials. Because 2026 is shaping up to be the year of AI, artificial intelligence will play a big part in Sunday's Super Bowl ads.
This isn't new. AI ads were part of last year's Super Bowl, too, with everyone from actor Walton Goggins to The Muppets promoting AI in some form.
Some of the AI-related Super Bowl ads have already been released, or the companies making them are talking about them. Here's what we know is coming so far, and we'll add more as it's revealed.
For more, check out our broad roundup of Super Bowl commercials. Not all of them involve AI.
Watch this: What's the Best Way to Stream Super Bowl LX?
Svedka Vodka: Terrifying disco robots
From the second the unnerving lipsticked robot knocks on the camera, this Svedka Vodka ad is sci-fi all the way. The robot is a retired Svedka mascot called the Fembot (which makes me think of the Bionic Woman villain, but I am GenX). The company says the ad was "created by humans in partnership with robots (aka artificial intelligence)." The robots are freakishly smooth and scary; they take over the dance floor from the humans, and when the male one (BroBot) actually drinks the vodka, it pours out red liquid that looks like he's hemorrhaging from his throat, and then he also... catches on fire?
Alexa Plus: AI tries to kill Chris Hemsworth
Alexa Plus is an upgraded version of Amazon's virtual assistant, free for Prime members and $20 a month for others -- CNET's Ty Pendlebury enjoys it, but also has misgivings about it. You know who else has misgivings? Thor actor Chris Hemsworth. In a Super Bowl ad, Hemsworth is convinced the AI is trying to kill him, and we see various ways he fantasizes about how it could happen. But the superhero actor is sucked right back into AI love when Alexa Plus promises him a massage and cinnamon scrub. How easily we humans give in...
Ring: Find lost pets with AI
Probably every pet owner knows the terror of not being able to find their furry friend. Now, video-doorbell company Ring has an AI-assisted technology called Search Party that uses cameras to help communities find missing dogs. (Supposedly, it will expand to cats and other pets later on.) As the Super Bowl ad shows, once an owner reports a lost dog in the Ring app, participating outdoor Ring cameras use AI to look for dogs that resemble the missing pooch. If the cameras see a similar dog, Ring notifies the camera owner, who can compare the photo to the lost dog and decide if it's close enough to share with the owner of the lost pet. Come home, Snoopy, come home!
Anthropic: Mocking ads in AI
AI giant Anthropic, the maker of its chatbot Claude, is using its Super Bowl commercial time to make fun of rival AI companies that may bring advertising to their chatbots. Specifically, Anthropic goes after OpenAI for testing ads on ChatGPT, without naming names. In a 30-second ad, a young man asks AI for help getting six-pack abs, and the AI, in the form of a personal trainer, starts helping him, then begins hawking fictional insoles that will make him taller.
In a 60-second ad, a man asks a therapist (representing the AI) for help communicating with his mother. The AI therapist begins to help him, then segues into a disturbing commercial pitch for a creepy fictional dating service pairing up young men with older women. What in the Oedipus complex is going on there?
Google Gemini: New house, new look
Google's Super Bowl ad focuses on a practical use for image editing in its Gemini AI. A family moving into a new house can see how their own furniture would look in the new rooms, envision painting the walls blue, add a trampoline to the yard and visualize their garden. This is perhaps one of the most useful AI ads, but the sad music has me wondering whether this move was a welcome one. Did the other parent die? I am obviously overthinking it.
Wix: Making websites with AI
Wix is a website-building company, and its Super Bowl ad will promote its Wix Harmony platform, which incorporates AI into its website creation tools. The commercial is about a woman who wants Wix Harmony to help her make a website for her handmade furniture business, which seems like precisely the kind of job AI will eliminate.
Artlist: Parodying other Super Bowl ads
Artlist is an AI platform for video creation, and to show how easy their platform is to use, the company made its Super Bowl ad in five days. You might appreciate it more if you know the rest of the Super Bowl commercials this year, as the ad itself offers gentle jabs at the others, including Pepsi's polar bear spot and Post Malone's Bud Light ad. (A cowboy hat on a mannequin head is labeled, "Don't Touch, Pre Malone.") A horse and an eagle also hang out together in a spoof of Budweiser's tear-jerking commercial showing a Clydesdale and bald eagle.
OpenAI: Who knows?
OpenAI, the artificial intelligence company behind ChatGPT and the text-to-video maker Sora, will run a Super Bowl commercial, according to The Wall Street Journal. But with just days until the big game, the ad hasn't been released yet. Last year's OpenAI Super Bowl ad used dots to create images of iconic inventions and discoveries, from fire and the wheel to trains, jets and the moon landing, with the tagline, "All progress has a starting point."
(Disclosure: Ziff Davis, CNET's parent company, in April filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)
Meta: Oakley glasses
You might think your smartphone already gives you a camera in your pocket at all times, but maybe you want to wear that camera on your face? Meta, the owner of Facebook, has released a short teaser video for its 2026 Super Bowl ad, which will promote Oakley-branded AI glasses. These aren't being pitched to capture your baby's first steps; everyone in this ad is apparently an X Games-style superjock. If this seems vaguely familiar, it is. During the 2025 Super Bowl, Meta ran an ad showing actors Chris Pratt and Chris Hemsworth wearing AI glasses to view Kardashian mom Kris Jenner's art collection.