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CNET

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How Klaviyo AI Helps You Boost Your Marketing and Persona...
CNET BrandX for Klaviyo · 2025-12-13 · via CNET

It's happened to plenty of online businesses: A customer's quick question through an automated service gets missed. Or maybe they abandon their search on one platform, but come back via another, and the data doesn't transfer. The system breaks, the sale is lost and your bottom line isn't what it could be.

Klaviyo, a global leader in marketing automation, was built to solve this problem. Klaviyo takes the grunt work out of marketing integration with K:AI, its AI-driven platform and tools that help you unify data, marketing, service and analytics. With a complete view of each customer's full story, you can get the perfect, personalized message to them wherever they are in your sales funnel and without all the noise. 

Klaviyo is a B2C system designed to manage the entire user journey, including welcome series engagement, abandoned cart follow-ups, post-purchase check-ins and replenishment notifications. It comes with over 350 pre-built integrations, including platforms like Shopify, Magento and WooCommerce, as well as customer support tools like Zendesk and Gorgias to make quality service a breeze.

Generate on-brand marketing assets with a few clicks

Klaviyo's two AI agents are the Marketing AI agent and the Customer AI agent. Together, they take the hassle and friction out of data collation and messaging. With these two powerful AI agents in tow, you can seamlessly integrate customer data, automate your messaging and deliver a highly personalized experience to your customers across various marketing channels.

The Marketing AI agent is a proactive, specialized tool that is ready to go with a single click. To get started, it analyzes your website to learn your brand's unique tone and style. The agent can then generate creative assets for your next campaign, checking content for accuracy, cohesion and any potential bumps or blips along the way. This quality control ensures the AI output aligns with your brand identity, messaging and industry best practices, freeing you up to focus on more important tasks in your business.

If you're curious, Klaviyo's Marketing AI agent web page lets you type in your own website URL and see its generative skills in action.

Let customer-facing AI serve and sell while you sleep

The Customer AI agent draws on this integrated data to speak to the customer where they are and how they want to be spoken to. It's a turnkey solution for entrepreneurs who are curious about leveraging support chatbots to support customer inquiries, but don't have the time to set up or train an agent on an entire library of different products and FAQs.

Thanks to Klaviyo's AI-driven insights, your customer gets the help they need, and the tool leverages existing data you have about the year to properly segment and customize messaging. Better segmentation means more happy users, more website visits and better overall customer lifetime value.

Start your free trial of Klaviyo today

Klaviyo offers a wide variety of plans to take your marketing and customer communication to the next level. The free plan includes up to 500 emails monthly to a list of up to 250 contacts. And the introductory offer also includes 150 free monthly SMS/MMS credits with applicable carrier fees. Email support is also included at no charge for the first 60 days. Sign up for Klaviyo AI today to see how their specially trained AI agents can automate your marketing and meet your customers where they're at with the right message, each and every time.