Apple named the 17 winners of its 2025 App Store Awards on Thursday, and AI made its presence felt. App of the Year Tiimo, created for folks with ADHD, is an AI visual planner; iPad App of the Year Detail uses AI to simplify video editing; and Mac App of the Year Essayist employs AI to ease "the time-consuming work of formatting academic papers."

Apple began giving out App Store Awards over a decade ago, with recent App of the Year winners including Kino (2024), AllTrails (2023), BeReal (2022), Toca Life World (2021) and Wakeout! (2020).

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It's apparent from this year's selections that the AI juggernaut will continue growing in global influence. The Business of Apps, a B2B media and information platform, estimates that the AI app sector generated $4.5 billion in 2024 -- more than half of that via ChatGPT -- and that nearly 700 million people used AI apps in the first half of 2025. The website predicts that the AI app sector will exceed $150 billion in revenue by 2030.

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"Every year, we're inspired by the ways developers turn their best ideas into innovative experiences that enrich people's lives," said Tim Cook, Apple's CEO. "This year's winners represent the creativity and excellence that define the App Store, and they demonstrate the meaningful impact that world-class apps and games have on people everywhere."

'For brains that work differently'

Tiimo is based in Copenhagen and was co-founded by Helene Lassen Nørlem and Melissa Würtz Azari to create planning tools for individuals with Autism, ADHD, neurodivergence and executive functioning differences. The company website says its app's tools "are adaptive by design; visual, flexible, and grounded in how neurodivergent people really plan, think, and follow through," and notes that the app is "for brains that work differently."

The app originated as a research project exploring how tech could support neurodivergent teens, but Würtz Azari transformed that into a business after being diagnosed with ADHD and dyslexia, according to the company.

Tiimo's App of the Year honor comes a year after the app was named a finalist in the 2024 Apple Design Awards in the inclusivity category.

Würtz Azari said Tiimu succeeds because its developers "challenge that status quo" of how apps typically present calendars, to-do lists and focus tools. We "integrate focus timers into tasks, add small celebratory cues, and build subtle improvements that make it easier to stay organized," she said.

Tackling the citations beast

Anyone who has done a research paper or term paper knows how incredibly annoying and time-consuming it is to do citations.

Essayist, the Mac App of the Year, utilizes AI to "insert citations seamlessly," for APA, MLA, Chicago/Turabian and Harvard citation styles. The app also eases the processes of adding references and formatting papers.

Video editing made AI easy

The Detail app, which Apple named iPad App of the Year, says its app can "turn podcasts, reactions and presentations into ready to share content in seconds." 

Detail says its Auto Edit feature can perform "silence removal, zoom cuts, titles, captions, music and more."

Detail also says that its Podcast Auto Edit tool can "generate multiple long-form edits and short clips for social in a tap – --utomatically switch speakers and save hours of editing."

The complete list of winners

As chosen from the previously announced finalists, here are the 17 winners of Apple's 2025 App Store Awards:

iPhone App of the Year: Tiimo
iPhone Game of the Year: Pokémon TCG Pocket
iPad App of the Year: Detail
iPad Game of the Year: DREDGE
Mac App of the Year: Essayist
Mac Game of the Year: Cyberpunk 2077: Ultimate Edition
Apple Vision Pro App of the Year: Explore POV
Apple Vision Pro Game of the Year: Porta Nubi
Apple Watch App of the Year: Strava
Apple TV App of the Year: HBO Max
Apple Arcade Game of the Year: WHAT THE CLASH?
Cultural Impact Winners: Art of Fauna, Chants of Sennaar, despelote, Be My Eyes, Focus Friend, and StoryGraph