SMARTWATCH DEALS OF THE WEEK

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In October 2025, we added the Apple Watch SE to replaced the second generation SE as the latest entry-level model.

All Apple Watches share the same core DNA: a square screen with rounded edges, a rotating crown, interchangeable straps and Apple's WatchOS with Siri integration.

The differences lie in the details with factors like advanced health sensors, durability, battery life and screen size. Oh, and price.

Budget: If you're on a budget and want the best deal, it might be worth waiting for major discount days like Black Friday when most retailers, including Apple, offer sales or gift-card cash-back incentives. Another way to cut costs is by purchasing a refurbished Apple Watch directly from Apple. They come with the same one-year warranty as new models, eligibility for AppleCare and a 14-day return window.

Design: There are a lot of ways to customize your Apple Watch, including different finishes and watch bands. But dressing up your Apple Watch doesn't always come cheap and some of the more premium design options like the titanium finish and stainless steel band can increase the base price by $600. You can also customize the size of your screen; older models or the SE 3 will have the smallest option (40mm) while the Apple Watch Ultra 3 offers the largest (49mm) display.

Battery: Battery life continues to be a major pain point for Apple Watch users, with no model going past the three-day mark like some Android models. And while Apple has made strides in this category, it's best to taper your expectations by accepting that you'll probably get about 24-30 hours of use on a single charge (with the always on display) on most models. If that's a deal breaker, you'll need to splurge on the Apple Watch Ultra 2, which is the only model that lasts up to 48 hours (or 72 hours on battery saving mode).

Wi-Fi Only vs. Cellular: Most users will find the Wi-Fi version sufficient. It tracks workouts and makes mobile payments independently from the phone but needs to be in range of your iPhone to access some of the smart features like notifications, messaging and calls. Cellular and Wi-Fi models are only worth the splurge (an additional $100) if you plan to ditch your iPhone on a regular basis and need the watch to be a standalone device and have access to all the features. And it's your only option if you're buying the Ultra 2 as it doesn't offer a Wi-Fi only option.

We test all our Apple Watches in the real world and focus on any new features or claims in addition to all the other features you'll be using on a regular basis like fitness tracking and connectivity. All Apple Watches, including the cellular models, need to connect to an iPhone so we also assess how easy the companion software is to navigate.

Durability and design: Smartwatches are something you wear on your body so we assess how comfortable they are to wear. We also know that everyone has a different-sized wrist so we try to see how it fits and feels on a variety of people. Then we look at how it stands up to wear and tear with daily life. Some models, like the Ultra 2, offer increased durability like dust resistance or water resistance that's suited for activities like scuba diving and, where possible, we'll test this out for ourselves.

Battery: Battery life will vary depending on how you use a smartwatch so we test battery life with a few standard tests. We see how long it generally lasts on a single charge with features that represent typical use, like the always-on display, sleep tracking and doing one outdoor workout with GPS.

Fitness and health sensor accuracy: We test the accuracy of the Apple Watch using a few different methods. The heart rate sensor, for example, is compared against the readings taken from a chest strap, considered the gold standard in consumer heart rate tracking, during a variety of cardio-based activities like running or cycling. We also check to see how long it takes to connect to a GPS signal when doing an outdoor workout. Other health sensors, like a blood oxygen sensor (not active on newer models), are compared against a pulse oximeter for spot readings where possible, and for the ECG feature, we tested it against a hospital grade ECG.

While no longer sold directly by Apple, the is still a strong option if you can find it. Stores like Best Buy and Walmart often have it in stock for about $70 less than the Series 11. You'll miss out on the slightly longer battery life, but its running on the same processor (S10 chip) and still includes key health features not available on the cheaper SE 3, like the ECG app, and hypertension notifications.

Smartwatches are only getting smarter about health, and the Apple Watch is no exception. Whether it's better sensors, new metrics or more personalized coaching, Apple is taking notes from competitors like Garmin and Google and leaning more on AI to make sense of your data.

Meanwhile, the definition of a wearable is expanding fast, with more smart rings making their debuts and upgraded earbud options with built-in health sensors already nudging into smartwatch territory. They probably won't replace watches entirely, but they're definitely raising the bar and will continue giving the Apple Watch a healthy push forward.