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These 12 audiobooks taught me more about marketing than m...
Owain Williams · 2026-05-19 · via Latest from TechRadar in Pro
marketing books on a desk
(Image credit: Amazon/Edited with Gemini)

I launched my first business back in 2017, taking the leap from marketing agency employee to marketing freelancer.

Since then, my career has taken several twists and turns. But one thing has remained consistent: whether I’m applying growth tactics to my martial arts gym or writing about social media software for TechRadar, marketing has been the defining theme through my entire professional life.

Over the past decade, I’ve listened to more than 90 audiobooks, the majority of which have been on business strategy, psychology, and marketing topics. Out of my entire digital library, 12 specific titles have had a profound impact on my career and businesses.

Dare I say it, these books taught me more about marketing than my business degree ever did – and they cost significantly less.

So, if you want to double down on your content marketing knowledge, build a powerful business strategy, or simply learn how brands resonate with customers, this curated list of marketing audiobooks gives you everything you need.

Selected by:

Owain Williams

Back in 2017, I started a Business Apprenticeship where I completed a BA(hons) in Business and Marketing. Since then, I have worked in several sales and marketing roles, run several of my own businesses, and executed marketing campaigns for some of the world's biggest and most exciting brands.



Owain has been building websites and online stores for his own and his client's businesses for over 8 years. Having taken on a role at TechRadar Pro in 2023, he now leads on all website builder and CRM content, spending his days researching, testing, and reviewing some of the best website building and CRM platforms on the market. He also has a passion for helping people get a great deal on website builders, delivering the best coupon and promo codes on the market. With an extensive background in business, Owain holds a BA(Hons) in Business and Marketing and has written for several leading publications including MarketingProfs, Website Builder Expert, Digital Doughnut, and NealSchaffer.com.