Fin raised $250m in debt in March to help fund its AI agents and make 650 new hires.

Salesforce is purchasing Irish customer agent unicorn Fin for approximately $3.6bn, marking the latest in a series of acquisitions aimed at strengthening its enterprise AI capabilities.

Fin was founded as Intercom in 2011 by CEO Eoghan McCabe, chief strategy officer Des Traynor, chief engineer Ciaran Lee, and David Barrett, who works as a front-end developer at the company. The company changed its name to Fin last month after its AI customer agent platform.

The company’s core offering is Fin, the AI service agent that resolves end-to-end customer queries across channels including live chats, email, WhatsApp, phone and Slack. The AI Agent is powered by the company’s proprietary AI model called Apex, purpose-built for customer support.

The company said that it surpassed $400m in annual recurring revenue in March, with Fin alone set to reach the $100m revenue mark. McCabe also said that revenue from the flagship AI agent is set to double by early this year.

Fin’s wide-ranging customer base includes companies such as Anthropic, cloud company Snowflake and crypto prediction platform Polymarket. More than 30,000 companies use Fin’s products.

The acquisition comes a few months after Fin raised $250m in debt to help fund its AI agents. The company, at the time, said that it planned to make 650 new hires across offices in Dublin, London, Berlin, Sydney, Chicago and San Francisco this year.

“We’re thrilled to welcome Fin to Salesforce as we enable every company to become an agentic enterprise,” said Marc Benioff, the CEO and chair of Salesforce.

“Fin brings proven agent technology, a deep commitment to customer success, and an incredible AI team that will complement Agentforce with powerful service agent capabilities.”

Salesforce’s AI platform Agentforce grew 205pc, hitting $1.2bn in annual recurring revenue in its fiscal quarter ending in May. Fin’s AI package is expected to help Salesforce provide organisations with improved autonomous resolution and reduced cost-to-serve.

McCabe said that “this is a major win for consumers of the world. Our technology has defined this category and set the new standards for what great customer service looks like today.”

Salesforce announced its intention to acquire Berlin-founded digital experience platform Contentful earlier this month.

Last summer, the company acquired enterprise cloud data management business Informatica in an $8bn deal to integrate the tech into its AI platform Agentforce.

In October, it acquired automation platform Regrello, followed by Qualified, an agentic AI marketing solutions provider, this April.

Salesforce shares are up more than 1.5pc today (15 June), but overall has dropped around 35pc over the past year.

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