PwC research found that Irish companies are somewhat lagging behind their global peers where AI implementation and benefits are concerned.

Professional services company PwC has released data exploring how organisational leaders are navigating AI gains across a range of areas, such as growth, revenue, investment, workflows, autonomous decisions, reinventing business models and governance, and analysing where the AI leaders are driving results.

PwC collected data for a survey from 1,217 senior executives around the world, including from Ireland, at a director level or above, at companies across 25 sectors and multiple regions worldwide. 

From that information, PwC found that nearly three-quarters (74pc) of AI’s economic gains are being utilised by only 20pc of companies. According to the findings, this is indicative of a “stark and widening divide between a small group of AI leaders and the majority of businesses still stuck in pilot mode”.

Commenting on the report, David Lee, the chief technology leader for PwC Ireland, said, “Many companies are busy rolling out AI pilots, but only a minority are converting that activity into measurable financial returns.

“The leaders stand out because they point AI at growth, not just cost reduction, and back that ambition with the foundations that make AI scalable and reliable.”

Is Ireland keeping pace?

Ireland specifically was found to be falling behind its global peers when it comes to AI implementation and benefits.

Lee said: “Based on our previous studies, Irish companies do somewhat lag global peers where AI implementation and benefits are concerned.”

He added that “PwC’s 2026 Irish CEO survey reveals fewer Irish CEOs (8pc) report AI application across a range of business areas compared to global counterparts (18pc), including demand generation, products, services, experiences and strategic direction-setting”.

He noted: “Some of the benefits from AI are also taking longer to come through compared to global peers, with Irish organisations seeing the opportunities from AI, but are not yet grasping the transformative powers.

“17pc of Irish CEOs say that AI has delivered increased revenues in the past 12 months, behind global peers (29pc). Nearly a quarter (23pc) say that AI has delivered cost reductions in the past 12 months, also behind global peers (26pc).”

The companies that are leading were found to be roughly two to three times more likely to use AI to identify and pursue growth opportunities or reinvent their business model. They are also twice as likely to redesign workflows to incorporate AI rather than simply adding new AI tools.

They are nearly three times more likely to have increased the number of decisions made without human intervention and were shown to be going further in relation to AI governance. Within high-performing companies, trust at scale models were found to be effective. 

The report said, “AI leaders are more likely than other companies to have mechanisms such as a responsible AI framework (1.7 times as likely as other companies) and a cross-functional AI governance board (1.5 times). As a result of their efforts, their employees are twice as likely to trust AI outputs.”

Time for a change

PwC’s report suggested that a failure to shift the current approach to the implementation of artificial intelligence by the majority would likely widen the performance gap between AI leaders and “laggards”, particularly as leading organisations continue to learn, grow, and automate safely and speedily.  

Commenting on the results of the research, Martin Duffy, the head of AI and emerging technologies at PwC Ireland, said: “AI return on investment comes down to execution discipline – clear metrics, fast stop-or-scale decisions and designs built for reuse. Value shows up when AI is embedded in everyday workflows, not isolated pilots.”

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