Everpure aims to co-ordinate data storage with data management for AI optimisation.

Data storage company Pure Storage is solidifying its expansion into data management by rebranding to Everpure, and said its new name was aligned with a renewed focus “from reshaping storage to defining the future of data management”.

It has also reached a definitive agreement to acquire data company 1touch, which it described as “an innovator in data intelligence and orchestration that provides a comprehensive, unified view of an enterpriseʼs information”.

Everpure said that the centrality of artificial intelligence (AI) in modern business was exposing outdated processes and infrastructure as being unsuitable for today’s demands, and that the potential of organisations’ data needed to be harnessed better for it to bolster AI performance.

“Everpure reflects the company we have become as we help enterprises unleash the full power of their data,” said Charles Giancarlo, CEO of Everpure.

The company claimed its data management platform is designed to optimise organisations’ data processes with scaled performance and reduced energy consumption.

Evergreen said the 1touch acquisition aims to expand these capabilities via data discovery and semantic context to make enterprise data “AI-ready”, integrating storage with an ability to “discover, classify, contextualise and enrich data across all datasets and any environment”.

Giancarlo added: “With 1touch, we are taking the next step in helping organisations not only gain control of their most valuable asset – data – but also understand, enhance and contextualise that data for actionable intelligence.ˮ

The terms of the acquisition are not being disclosed; it is expected to be finalised in Q2 FY27.

“Data is the lifeblood of the AI era, but without the proper controls and semantic context, it remains an untapped resource,ˮ said Ashish Gupta, CEO and president of 1touch.

“By joining forces with Everpure, we can eliminate the barriers that have kept enterprises from realising the true ROI of their data.”

Pure Storage was founded in 2009 and is headquartered in California. It will trade under its new name on the New York Stock Exchange from 5 March 2026.

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