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Google Embeds AI Into Chrome for 3.5 Billion Users
PYMNTS · 2026-04-22 · via PYMNTS.com

By  |  April 21, 2026

 | 

Google has embedded two new artificial intelligence (AI) features into Chrome, putting Gemini inside the purchase journey before shoppers reach a buying decision.

Skills for Gemini lets users save AI prompts and replay them on any webpage with a single click. An update to AI Mode in Chrome means clicking a search result now opens a merchant’s page in a side panel alongside an active Gemini session, inserting the AI into the browsing session the moment a shopper shows intent.

The deployment sits on top of considerable infrastructure. Chrome runs on roughly 3.5 billion devices and holds about 65% of the global browser market, according to StatCounter. Gemini counts 750 million monthly active users across its surfaces, Google said, up more than 100-fold in two years.

Skills live inside the Gemini side panel built into Chrome desktop. A user writes a prompt, saves it, then activates it on any page by typing a forward slash or a plus. It runs on the current tab or across however many tabs the user picks.

Google launched Skills with a curated library spanning Shopping, Recipes, Budgeting and Productivity. Most launch examples target retail directly: spec comparisons across open tabs, review summaries and gift recommendations scored against a budget. Once saved, a workflow travels with the user into every product page they open.

AI Mode works from the other end. When a user finds a result worth exploring, clicking it opens the merchant’s page in a side panel inside the same session. Gemini reads the page and the broader web at once and fields follow-up questions against both, Google said.

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The merchant’s page is no longer where discovery ends. It’s where Gemini starts working.

Google isn’t stopping at the browser. The Gemini app is now available on macOS as a native desktop experience, reachable from anywhere on the desktop with a keyboard shortcut.

Anthropic is moving in a parallel direction inside productivity software: Claude for Excel and Claude for PowerPoint now let users save workflows as one-click Skills that repeat across open files, targeting finance and enterprise teams working across spreadsheets and decks.