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Treasury Calls for Programmable Financial Enforcement Across Crypto DeepSeek Seeks $20 Billion Valuation as Tech Giants Weigh Investment Google Accelerates Agentic AI Shift With New Enterprise Platform OpenAI Begins Briefing Governments on Cybersecurity Capabilities DeFi Security Suffers New Blow With $3 Million Volo Exploit Uninvited Users Access Anthropic’s Mythos AI Model Block and Uber Expand Partnership Across Several Global Markets OpenAI Pledges $1.5 Billion to PE Enterprise AI Project Podcast: Inside the $9 Billion DeFi Hack That’s Shaking Crypto’s Foundations Synchrony CFO Flags Momentum in Spending and Credit Banks Risk Slowing the Emerging Middle Market Firms Driving Growth Paysafe Expands Digital Wallet Availability Across 18 European Markets Bad Data Can Break Good AI in Payments 50% More Digital Shopping Days Put Parents at the Center of Retail’s Shift 65% Call Insurance Essential. Why Most Spending Isn’t So Clear-Cut Amazon Recasts Marketplace Fraud as a Broader Trust Problem Capital One’s Q1 Shifts Attention From Spending to Strategy Lawmakers Question JetBlue About Surveillance Pricing Allegations Small Businesses Stop Chasing Amazon on Delivery Speed Google Embeds AI Into Chrome for 3.5 Billion Users Adobe Plans Outcome-Based Pricing for New AI Product Suite UnitedHealth Spends $1.5 Billion on AI and Wants Double Back MiCA Forces Crypto Firms to Get Licensed or Get Out Prediction Market Kalshi Targets Crypto Perpetuals New York Sues Coinbase and Gemini Over Prediction Markets Amazon and Anthropic Deepen Ties With Investment and Hardware Pact Agentic B2B Is Here. Are Your Contracts and Invoices Ready? Apple Hardware Leader John Ternus to Succeed CEO Tim Cook The Web Is Gaslighting AI Agents and Nobody Can Tell OCC Enters the Interchange Fight and Raises the Stakes Amazon Dismisses New Evidence in California Antitrust Suit AI Finds Its Best Customer on Main Street Coinbase Opens Services Marketplace for Agentic Commerce Feds Start Processing $127 Billion in Tariff Refunds for Importers Payments Modernization Is Insurance’s Next Big Margin Engine How Visa Is Rewiring Bank Infrastructure for the AI Era Instant Payments Grow but the Real Barrier Is Human The Old-School Card Product Banks May Need Most 43% of SMBs Would Pay to Make Purchases in Installments The Real AI Edge in Payments Comes From Better Judgment In the Age of Agentic AI, Data Control Is Power Verizon’s Dan Schulman Tells CEOs to Be Open About AI Job Cuts Walmart Eyes Stores as Warehouse Space for Same-Day Delivery France’s CB Payments Network Aims to Take on Visa/Mastercard in EU QVC Was TikTok Shop Before TikTok Shop Loop Raises $95 Million to Bridge Supply Chain Data Gap Cursor Eyes $50 Billion Valuation as AI Coding Demand Surges Commercial Lending Rescues Regional Banks From Consumer Slowdown Anthropic and White House Aim to Make Peace in Friday Meeting Home Depot Buys SIMPL Automation to Support Same-Day Delivery The Riskiest Words in B2B: This Is How We’ve Always Done It France Urges Euro Stablecoins to Break Dollar Dependency Importers Prep for Monday Opening of Tariff Refund Portal Permitting Hurdles and Labor Shortages Threaten AI Data Center Timelines Token Freezes Force CFOs to Rethink Stablecoin Risk X Money Tests Whether Social Commerce Can Hold Consumer Deposits Anthropic Briefs EU Regulators on Mythos Cybersecurity Concerns Welcome to Vibe Ordering, ChatGPT Is Taking Your Order Now Nvidia Says AI Can Finally Make Quantum Computing Work QVC Files Chapter 11 to Slash Debt and Pursue Growth Uber Eats Lets Customers Return Their Retail Purchases Financial Officials Sound Alarm About Anthropic’s Banking Risk 71% of Billion-Dollar Firms Face Agent Identity Threats OpenAI Targets Pharma Giants With Purpose-Built AI Model California Claims Amazon Punishes Sellers for Lower Prices on Other Sites CFTC Chairman Says AI Helps Agency Run More Like a Business Global Finance Chiefs Call for Mythos Information Sharing Big Bank Earnings Show Digital Activity Drives Deposits OCC Clears JPMorgan Chase After Trade Surveillance Program Upgrade Accounts Receivable Gets an AI Upgrade BNY’s AI Strategy Signals a New Era of Platform Banking Bank of England Probes AI Threats to UK Financial Stability Rising AI Adoption Is Driving Up Enterprise Costs Google Faces EU Order to Share Search Data With Rivals Delivery Robots Lead Grab’s AI Expansion Circle Chief Says China Could Issue Stablecoin in 3 to 5 Years Amex Acquires Hyper to Boost AI and Expense Management Offerings Anthropic Ready to Offer Mythos to British Banks Issuers Face a New Reality as Credit Goes Real Time How Payments Gaps Are Limiting Deposit Growth at Community Banks AI May Run Payments but Humans Still Own the Risk 90% of Millennials Feel Pressure at the Grocery Store The New Checkout Is Where the Best Offer Wins Apple Pushes Siri Programmers to Adopt AI Coding Tools Amazon Sellers Protest Policy Changes With One-Day Ad Boycott FanDuel and DraftKings Fund $41 Million Lobbying Effort by Super PAC Live Nation Loses Antitrust Case Brought by 33 States Fed Beige Book Finds Tax Refund Relief Running Into Higher Gas Prices Anthropic’s New Design Tool Rivals Adobe and Figma Goldman Sachs Seeks SEC Approval for New Bitcoin ETF What AI-Driven Attack Chains Mean for CFOs and CISOs Healthcare’s AI Boom Moves From Bedside to Back Office Accel Prepares to Pour $5 Billion Into Global AI Breakouts Nearly 4 in 10 Financially Stressed Shoppers Choose Walmart Over Amazon Synchrony Bets on Teachers to Fix Financial Literacy Mastercard’s Mark Barnett Says the Real Currency for SMBs Is Payment Timing SoFi Uses Galileo to Power Real-Time FedNow Transfers Palo Alto Founder Eyes Liberty Bank for AI Banking Experiment Surcharge Surge Hits Consumers as Fee Fatigue Sets In Walmart CFO Says Marketplace Revenue Up 20% Over 2025
AI’s Free Ride Is Over and the Tab Is Big
PYMNTS · 2026-04-29 · via PYMNTS.com

By  |  April 28, 2026

 | 

AI costs

For the last couple of years, $10 a month bought a developer unlimited AI coding help. That deal is gone.

Microsoft’s GitHub announced that all Copilot plans will shift to usage-based billing on June 1. Fixed request allowances are out, replaced by a credit balance that depletes based on actual use. Base prices hold: Copilot Pro stays at $10 a month and Business at $19 per user. But GitHub said the previous model was no longer sustainable as infrastructure costs climbed.

Anthropic made the same call. PYMNTS reported the company began charging enterprise customers based on their AI consumption. Claude Enterprise customers now pay a flat $20 per user per month plus a variable charge tied to computing capacity used. Previously, those customers paid up to $200 per user monthly for a fixed usage allotment. Fredrik Filipsson, co-founder of Redress Compliance, a firm that helps businesses negotiate software licensing agreements, estimated the changes will double or even triple costs for heavy Claude Enterprise users, according to The Information.

Developer Behavior Shifts With the Bill

When a flat subscription covered everything, developers had no reason to hold back. They ran long sessions, tried different approaches and experimented freely. Now each extended session carries a cost, with more capable models running at higher rates.

Reaction to GitHub’s announcement was immediate. Users argued the change reduces value even where the sticker price holds. GitHub’s FAQ even included the question: “This just wiped GitHub’s value moat — why should I stay?” The company’s answer: usage-based billing aligns costs more closely to actual value and gives developers freedom to choose which models they use.

CNBC reported that Anthropic’s Claude Code surpassed $2.5 billion in annualized revenue by February, up more than 100% since the start of the year. In response, OpenAI in April rolled out a new $100-per-month Codex plan targeting the same developer audience. Running powerful AI models at that scale costs money, and neither company is willing to offer unlimited access indefinitely.

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Enterprise Buyers Confront a Forecasting Problem

Traditional software costs tracked headcount. AI costs track activity. A single employee can generate thousands of AI interactions in a day. Another may trigger none. An automated process can run continuously without anyone watching the bill.

PYMNTS reported enterprise AI invoices now resemble utility bills more than software subscriptions. Charges are tied to model activity, not employee count. Finance teams built around stable annual renewals now manage a cost structure with no prior reference point.

The costs compound further down. According to PYMNTS, for every dollar spent on AI models, businesses spend $5 to $10 on integration, compliance and monitoring. The subscription was only the visible line item.

GitHub is introducing admin controls that let organizations cap spending at the company, team or individual level. Anthropic’s enterprise changes apply to accounts with more than 150 users. Both give procurement teams a mechanism for managing spend. Predicting it in advance remains a separate problem.

PYMNTS Intelligence found that more than 8 in 10 CFOs at large companies are using AI or actively considering it. AI pricing models continue to evolve as adoption scales.

The pricing pressure has a structural cause. Building and running frontier AI models requires enormous amounts of computing infrastructure. That cost compounds as usage rises. Model makers are not yet profitable at scale and usage-based pricing is one mechanism for closing that gap as adoption grows.

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