What are your own scribbles, your own ordinary plenty, not worth much to you now but that someone in the future may treasure?

When I write a blog post, I want it to live on my blog, rather than a platform. I can thus invest my time thinking about how to make my blog better and backing it up, rather than having to worry about where my writing is, finding ways to export data from a platform, setting up persistent backups, etc.

It would be much harder for a 15-year-old today to View Source and understand the code structure that built the website they’re on. Every site is layered with analytics, code snippets, javascript plugins, CMS data, and more.

This is why the simplicity of HTML and CSS now feels like a radical act. To build a website with just these tools is a small protest against platform capitalism: a way to assert sustainability, independence, longevity.

One of the reasons to own your content is to make it last. When you have control of the text you write or the photos you post, it’s up to you whether that content stays on the internet. When you post to someone else’s platform, you’ve given up that control. It’s not up to you whether the company that hosts your content will stay in business or change everything to break your content.

Considering the average website is less than ten years old, that old warning from your parents that says to “be careful what you post online because it’ll be there forever” is like the story your dad told you about chocolate milk coming from brown cows, a well-meant farce. On the contrary, librarians and archivists have implored us for years to be wary of the impermanence of digital media; when a website, especially one that invites mass participation, goes offline or executes a huge dump of its data and resources, it’s as if a smallish Library of Alexandria has been burned to the ground. Except unlike the burning of such a library, when a website folds, the ensuing commentary from tech blogs asks only why the company folded, or why a startup wasn’t profitable. Ignored is the scope and species of the lost material, or what it might have meant to the scant few who are left to salvage the digital wreck.