Salesforce has laid out its continued backing for the UK as a key market in terms of both embracing current AI tools as well as developing new and exciting services and businesses alike.

At its Salesforce World Tour London event, the company's President UKI, Zahra Bahrololoumi, noted how the company was looking to play a key role in the increasingly common Agentic Enterprise.

Top of mind was the company’s new “Headless 360” platform, which will allow users to access all of their Salesforce data from various apps or a terminal, potentially opening them up to huge improvements in productivity and efficiency.

"A very pivotal moment"

“We are at a very pivotal moment - every company, every industry - AI is transforming our lives - but how do we harness that power?” Bahrololoumi declared in the opening keynote at Salesforce World Tour London, “agentic AI doesn't just benefit commercial businesses, it can also elevate citizen services - from policing to food and transport, to health and welfare - our efforts show that when we do good in the word, we can actually do really well.”

“We're redefining CRM again with Customer 360 - it's making your organizations truly customer-centric…(and) this transformational work AI is ushering in a whole new chapter,” Bahrololoumi added, “agentic AI is everywhere, it is in every experience, every industry, every company - it's not just about efficiency, it's about growth...and it is fundamentally changing what is possible when we reimagine enterprises.”

Bahrololoumi outlined the Salesforce’s “incredibly bold” vision for the UK, which includes $6 billion investment committed to the country through 2030, and its role in backing the UK government’s aim to train 10 million UK workers by 2030.

“The UK...is such a vibrant AI market", she added in a later media Q&A session, outlining how Salesforce is “really committed” to educating businesses and partner ecosystems across the country.

“Speaking to customers (about AI) we have gone beyond the pilot stage - we’re now seeing incredible scale,” she said, “agents working hand in hand with humans at the right point…and we know that those who do scale are the ones who have been intentional about orchestrating and organizing their data.”

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Mike Moore is Deputy Editor at TechRadar Pro. He has worked as a B2B and B2C tech journalist for nearly a decade, including at one of the UK's leading national newspapers and fellow Future title ITProPortal, and when he's not keeping track of all the latest enterprise and workplace trends, can most likely be found watching, following or taking part in some kind of sport.