• A new poster for Spider-Man: Brand New Day has been revealed
• It shows Peter Parker wearing his superhero suit under a winter jacket
• Marvel fans can't stop poking fun at the poster's accompanying tagline

Sony and Marvel have released another new poster for Spider-Man: Brand New Day — and it hasn't taken long for fans to poke fun at the eyebrow-raising caption that accompanies it.

Released on the studios' social media channels, the one-sheet shows Tom Holland's Peter Parker wearing his iconic red and blue superhero suit underneath a winter jacket. The artwork also reconfirms that, if a reminder was even necessary, that Spider-Man 4 will swing into theaters worldwide on July 31.

That's not the only piece of promotional material that Sony and Marvel unveiled today (May 14).

Indeed, a new behind-the-scenes featurette has also been uploaded to the former's YouTube channel. In it, Holland and director Destin Daniel Cretton discuss shooting one of the Marvel Phase 6 film's action sequences practically in Glasgow, Scotland in August 2025.

Even better, the pair confirm that said set-piece will be part of the next Spider-Man movie's opening number. So, we'll see the eponymous hero — with a little help (read: not much help at all) from Jon Bernthal's Frank Castle/The Punisher — tackle that armored vehicle in an explosive, chase sequence as soon as Spider-Man 4 begins.

With Brand New Day's global launch just over two months away, plus the release of these new marketing materials, I wouldn't be surprised if another trailer makes its way online shortly. While we wait for another round of footage, read my Spider-Man: Brand New Day trailer #1 breakdown piece to gain some insight into what its plot might entail.

Why are Marvel fans poking fun at Spider-Man 4's latest poster?

By now, you'll have seen the caption that accompanies Brand New Day's poster. If you've somehow skipped over the first part of this article, though, here it is in full: "The world has forgotten Peter Parker, but he hasn’t forgotten them."

Seems pretty innocuous, right? So, why on Earth are fans falling over themselves to mock said caption? Because of recent myriad Marvel Cinematic Universe (MCU) events that have occurred in Spidey's home city of New York that he's somehow not been involved in.

Indeed, whether it's both seasons of Daredevil: Born Again, events depicted in recent Disney+ TV Special The Punisher: One Last Kill, or the duo's big-screen cousin in Thunderbolts, fans can't stop commenting on the irony of the aforementioned caption.

"Getting some mixed messages between this tagline, and his lack of presence during some pretty critical moments in New York over the last few seasons of Daredevil and Punisher: One Last Kill," one ResetEra user joked, before another person added: "Don't forget his lack of presence in Thunderbolts."

"You sure bout that, Peter?" another ResetEra forumite asked. "Little Sicily [the New York district depicted in One Last Kill] could use some help."

Tagline notwithstanding, others have questioned the overall quality of the poster and whether it's been created using artificial intelligence (AI). You only need to glance at threads on r/marvelstudios, r/spiderman, and r/marvelstudiospoilers to get a slice of other negative comments that it's been greeted within since its unveiling. Let's hope, then, a new trailer is released soon-ish to get fans talking about the film in a positive light again.

In the meantime, find out everything we know so far about Spider-Man: Brand New Day. Once you're done, read my Spider-Man 4 cast and character guide to see who'll join Holland and Bernthal in the wallcrawler's next Marvel project.

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As TechRadar's senior entertainment reporter, Tom covers all of the latest movies, TV shows, and streaming service news that you need to know about. You'll regularly find him writing about the Marvel Cinematic Universe, Star Wars, Netflix, Prime Video, Disney Plus, and many other topics of interest.

An NCTJ-accredited journalist, Tom also writes reviews, analytical articles, opinion pieces, and interview-led features on the biggest franchises, actors, directors and other industry leaders. You may see his quotes pop up in the odd official Marvel Studios video, too, such as this Moon Knight TV spot.