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SparkToro

The SparkToro API is Live: Audience Research as Infrastructure New Research from Similarweb: How AI Brand Mentions Influence Direct Visits & Traditional Search Queries When Your Audience Isn’t Who You Think They Are SparkToro’s MCP Server is Now Live — Connect Audience Research Directly to Your Favorite AI Tool Total Addressable Market (TAM) Size is Now in SparkToro Reports Zero-Click Searches: Highest in the UK, Lowest in Germany, and France has the Most Efficient Searchers The Click Is Now Optional. Here’s What Isn’t. In 2026, Less than One Third of Google Searches Still Send a Click How We’d Market to Software Developers at Startups
Audience Affinity vs. Traffic: Why High-Affinity Media Belongs in Your Earned Media Strategy
Kelsey Liber · 2026-06-18 · via SparkToro
If you’ve been building media lists by zeroing in on the sites with the biggest domain authority and traffic,…