Fable 5 is the most advanced AI model from Anthropic. The model demonstrates amazing results in most product design tasks. Giving the model capabilities, the real question is: can it replace real product designers?

In this article, I will test it on one of the most complex scenarios: creating entire product concept.

Product concept, details and prompt

To test Fable 5, I will create a concept of a mobile app for a very specific problem: people whose flight has been delayed, canceled, or missed due to a connection problem. The app should help the user deal with this problem effectively.

Having a general idea of the product is not enough. We need to provide details that will help us understand what we want to build and why. For each product you build, you typically need to know:

• Target audience
• User journey
• Information architecture
• Edge cases and interaction patterns

And in traditional product design, it can take a few days (or weeks) to collect and analyze this information. But what if we ask AI to collect this information for us?