In this episode of the , I interview Dr. Paul J. Zak. Dr. Zak is a Professor at Claremont Graduate University. A four-time tech entrepreneur, his most recent company Immersion Neuroscience is a software platform that allows anyone to measure what the brain loves in real-time to improve outcomes in entertainment, education and training, advertising, and live events. He is also the author of . More About Dr. Paul J. Zak: His book — . Take The Marketing Assessment: This episode of the Duct Tape Marketing Podcast is brought to you by the  and .