In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Marketing Hall of Famer and frequent guest, Seth Godin. A renowned expert in marketing, entrepreneurship, and strategic philosophy, Seth shares his invaluable insights once again on our show. With over 30 years of experience and multiple bestselling books to his name, Seth and I dive into my favorite topic—STRATEGY. In this episode, we explore how both businesses and individuals can transform their strategic approach for greater success. In his latest book, , and a little anecdote about a chef, an electric car, and 30 years of veganism, he defines strategy as a philosophy of becoming and explains how understanding systems, the art of choosing customers, and competition can lead to long-term success. Seth Godin challenges conventional strategy ideas, emphasizing empathy and awareness of the systems influencing customers and competitors. His thoughts on building sustainable, intentional strategies are a must-have for agencies, entrepreneurs and business leaders looking to stop running around in circles and make a meaningful impact. More about Seth Godin: Seth Godin