I’ve been around long enough to remember when deploying an application meant copying a *.exe file from the developer’s machine right into production. I am not making this up. It was that simple, and that fraught with peril. Applications weren’t complex — they were often not anything more than that simple *.exe file — and the process around deployment didn’t need to be anything complex, but it probably should have been.

Proper deployment of an application is something we’ve learned to do over the years. The process of properly building, testing, and deploying an application has grown more complex for two reasons. First, the process must ensure that every deployment succeeds. Deploying complex applications can be convoluted and challenging, and a strict deployment process ensures everything happens properly and runs correctly. Second, the process must thoroughly test the application to make sure that all the moving parts work together to create a properly functioning application. 

Today’s continuous deployment processes were hard-won from many lessons learned. Eventually, these practices became formalized, even to the point where the Sarbanes-Oxley Act was understood to require that IT departments formally document their deployment processes. 

This kind of governance is what separates professional software development organizations from those that, well, don’t know what they are doing. 

Agentic growing pains

Agentic development is headed in this same direction, but it’s all happening a bit more quickly. It was just a few months ago that people began to use AI to write code seriously. At first, most of us were doing it furtively, having Claude Code find and fix bugs, and then quietly checking in the solutions. Maybe we were a bit hesitant to mention that we had done this, but then we felt guilty about doing it and taking credit, and eventually we mentioned it. But it soon became apparent — like “within a week” soon — that Claude Code was up to the task, and we became pretty open about it. 

Very quickly, it not only became accepted but actually encouraged, and we were off to the races. In a month, everyone was tokenmaxxing.

It almost seems a bit out of control. Sure, there is a lot of code being generated and non-trivial amounts of money being spent, but it isn’t quite clear if the results are worth the effort. I’m not at all sure if anyone can say that the money spent is returning the value needed.

At some point, as an industry, we are going to have to get control of all of this. I fear that there will be a rush to impose governance over the whole thing. This, like deploying an .exe directly, is also fraught with peril. Right now, there appears to be little control over what tools are being used where, how much is being spent for what purpose, and what that spending is actually getting us. 

The governance over our deployment processes was successful and useful because it arose organically. The accepted, codified procedures arose from the lessons that practitioners learned by actually building and deploying applications. We all should work to ensure that a similar process happens with agentic coding.

Developers know best

Because agentic coding is happening so quickly and so furiously, the danger is that a governance process will be imposed over the top just as quickly and furiously. I want to encourage us all to take a deep breath, slow down a bit, and take a close look at what we are doing, and more importantly, how we are doing it. 

Agentic coding will be governed in some manner. It’s critical that we practitioners take the lead in providing that governance, or we’ll have governance forced upon us. We are the ones that know what matters and how the tools should be used. We are the ones with skin in the game and the ones keeping pace with the technology. 

Top-down governance of a technology moving this fast will never be able to keep up. Or as Uri Haramati, co-founder and CEO of Torii says, “The person closest to the tool usually understands why it’s being used, and governance works better when it includes those people instead of trying to control them.”

Copying that *.exe file into production is comically reckless. We don’t do that anymore because we know better. It took time, but we learned the right way to deploy software. Right now, we are in the “copying the *.exe” phase of agentic coding, and we need to figure out the right way to do it before someone comes along and does it for us.