Bethany Allard is a Los Angeles-based shopping reporter at Mashable covering beauty tech, dating, sex and relationships, and headphones. That basically means she puts her hair through a lot, scrolls through a lot of dating apps, and rotates through a lot of different headphones. In addition to testing out and rounding up the best products, she also covers deals for Mashable, paying an especially obsessive amount of attention to Apple deals and prices. That knowledge comes in handy when she's covering shopping holidays like Prime Day and Black Friday, which she's now done for three years at Mashable.
VidCon is a premier global convention for content creators, influencers, digital media brands, and fans. The event features creator panels, networking opportunities, live entertainment, meet-and-greets, and discussions on trends shaping the creator economy.
Social media changed the game for magicians, and Anna DeGuzman knows that better than most.
The professional close-up magician, illusionist, and card artist got her start as a teen, teaching herself through YouTube videos and magic books. Some 12 years later, she's become a Magic Castle member, a runner-up on America's Got Talent, and the host of her own interview show on Complex's YouTube channel. Then, of course, there's her successful TikTok, Instagram, and YouTube channel that earned her the title of Featured Creator at VidCon 2026.
Having come into her own while posting online, DeGuzman's seen how more magicians making content ups the ante for the art form.
"Magic is so much more accessible now, which also makes the art need to elevate, to keep up," DeGuzman told Mashable. "Because now you're like, OK, how do I make sure this is 360-proof, and if people play it back in slow motion, they still don't figure it out?"
Her social media savvy also influences her IRL live performances.
"I think in visuals. If someone were to watch your story of my show, and they only saw 15 seconds, is that a captivating visual that makes you go, oh, that's interesting, what's happening?" DeGuzman said.
I can personally attest to DeGuzman's skills, as she combined her mentalism techniques and card artistry during our interview to determine the birthday of my childhood crush (a member of a certain Disney Channel boy band). I can't lie — it felt just like magic.
Bethany Allard is a Los Angeles-based shopping reporter at Mashable covering beauty tech, dating, sex and relationships, and headphones. That basically means she puts her hair through a lot, scrolls through a lot of dating apps, and rotates through a lot of different headphones. In addition to testing out and rounding up the best products, she also covers deals for Mashable, paying an especially obsessive amount of attention to Apple deals and prices. That knowledge comes in handy when she's covering shopping holidays like Prime Day and Black Friday, which she's now done for three years at Mashable.
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