However, while the release of highly anticipated movies and TV shows result in multiple new subscribers, most of them abandon the platform after a while.
As explained by the research, streaming services receive a large number of new subscribers when a new movie or show premieres on the platform.
However, data shows that most of these customers cancel their subscriptions after a few months as they no longer find the streaming service attractive.
For instance, Apple TV+ gained several new subscribers on the premiere day of Greyhound (2020), a highly anticipated World War II movie starring Tom Hanks.
Film industry analyst Michael Nathanson argues that companies need to release big theatrical films or anticipated shows every quarter to make a streaming service more appealing.
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