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Fashion | The Guardian

Goodbye frump, hello TikTok: M&S to celebrate 100 years with London fashion week show Pierpaolo Piccioli’s couture debut reimagines Balenciaga in his own colourful image Jess Cartner-Morley on fashion: flip-flops are once again having a fashion moment. But please tread carefully Chanel brings beanstalk to catwalk in fairytale Paris couture show Polo shirts, Clarks Wallabees, shorts: Burnham has finessed his style. Can he carry it to high office? | Morwenna Ferrier Taylor Swift wears Dior wedding dress for marriage to Travis Kelce Armour? Power? ‘Walk-on fits’ bring moment for fashion set at Wimbledon Nothing kills the vibe like flip-flops: what to wear to a festival this summer Ralph Lauren bridges generations with menswear tie-up in Milan Peroxide mop, statement specs, tweed suits and quirky crocs: David Hockney’s genius for fashion What happened to just wearing a band T-shirt? The new rules of concert dressing ‘Ugly in a beautiful way’: Denmark’s mullet championship celebrates divisive hairstyle How much should you pay for an ethically made T-shirt? Jess Cartner-Morley on fashion: forget your go-to maxidress – less is more this summer The Arsenal fans who brought style and swagger to the team’s victory parade: ‘Everyone supports the same thing but expresses it in their own way’ I believed sustainable fashion’s hype. But between Everlane and Allbirds, the letdowns keep coming Jess Cartner-Morley’s 52 women’s summer wardrobe updates for under £100 All in the mind: are exercise slides the next ugly shoe? Anderson juices up the vibes for Dior with spotlight on Hollywood ‘A passion, but also a gamble’: why India’s gen Z are cashing in on the trend for secondhand fashion Ditch fabric softener and give jumpers a good steam: how to make your clothes last longer From linen to gingham: the best summer dresses for every occasion Matthieu Blazy’s fifth Chanel show opens in Biarritz True blue: what to wear with classic straight leg jeans Pastel perfection: what to wear with gentle, spring shades Flax hacks: what to wear with a linen shirt Matthieu Blazy’s Chanel show celebrates and plays with brand’s history Resurgent Victoria Beckham channels trouser suits and party dresses at Paris show Heads up: what to wear to elevate a humble hoodie Jess Cartner-Morley’s February style essentials: joyful jumpers, 24-hour earrings and the world’s most flattering tee Is it weird facelifts are becoming normalized, or am I being too judgmental?
‘Little ingredients but well executed’: Prada design duo outline minimalist vision
https://www.theguardian.com/profile/chloe-mac-donnell · 2026-06-22 · via Fashion | The Guardian

Speaking backstage before the Prada show at Milan fashion week on Sunday, the co-designers Miuccia Prada and Raf Simons described their latest collection as “breaking the perception of what is perceived as typical luxury in high fashion right now”.

This was a purified version of Prada. The design duo called it a “rejection of experimental shapes, techniques and decoration” distilling the collection to pieces that are “intentional and meaningful”.

Simons compared it to pasta al pomodoro – “little ingredients but well executed”. The components of this Prada fashion recipe he said included “jeans, a jeans jacket, a T-shirt, one timeless blazer and a leather blouson”.

Model wearing a black denim shirt and skinny black jeans
A pair of jeans was the design duo’s ‘universal’ starting point. Photograph: WWD/Getty Images

Prada said that once they had decided on their proposal of “one idea and variations on one idea”, their starting point was jeans as they are “the most universal item in fashion”.

The opening look on the catwalk consisted of white jeans, a white denim jacket and a navy blazer. None of the show’s 50 looks featured blue denim but those white jeans were reimagined in leather versions in a wide range of colours including banana, Pepto-Bismol pink and aubergine. Every jean and trouser was cut to be skinny, hitting just above the ankle bone and styled with pointy buckled shoes while jean jackets were cropped to just above hip bones resulting in flashes of flesh.

Calling “useless design” her new obsession, Prada said the collection was a reflection of this, stressing there was “nothing that I hate more in this period”. Simons, who has worked in partnership with Mrs Prada since 2020, spoke about taking each item so that they were then “re-materialised, re-scaled or their use is reversed”.

A model wearing a white shirt, black cardigan and lime green trousers
Prada and Simons say they want to see how their customers adopt and adapt their new collection. Photograph: WWD/Getty Images

Leather jackets were shrunken while others were then styled underneath sleeveless patterned knits. There were also gauzy versions of the jeans and jackets that looked more like underlays than outerwear. The only accessories were little bag pouches that hung from belts, styled above rather than through trouser loops.

The catalyst to the distillation process was the realisation that “nothingness is very precise – to do this is far more difficult to achieve”.

During its womenswear show in February the duo proposed the idea of creating different outfits by removing or wearing the same pieces of said outfit in a slightly different way. Sunday’s collection also used this approach, but this time the designers were excited to see what the audience devises.

“History has also shown us how important fashion also came from the street, from individual thinkers or from like-minded groups of people,” Simons said. “To me, at least now, right now it feels that we have to think about that and we have to maybe stimulate that again. So it doesn’t feel so much like it’s only dictated by high fashion brands and their high fashion events.”

Models in a line wearing clothes that include sunglasses and a cream jacket
Models present Prada’s menswear spring-summer 2027 collection on Sunday. Photograph: Matteo Bazzi/EPA

When asked whether shoppers nowadays were perhaps overwhelmed by choice, Simons reflected on how during his early 20s it was easier to relate to particular fashion tribes. “I was very interested in certain high fashion brands and designers and it was very easy to decide ‘that’s what I want’ but now it can be very confusing.”

He pointed to the 90s as a time in fashion when the catwalk really influenced what people wore on the high streets. “Right now, I think that’s [happening] less. At the end of the day we like people on the street to wear our clothes.”