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Yachts! Beach Clubs! Yep, These Perfumes Practically Scream
https://www.whowhatwear.com/author/grace-lindsay · 2026-07-10 · via Latest from Who What Wear
A collage of creator Lucy Williams in Greece, a hotel in Cassis and some of the best Euro Summer perfumes

I'll be honest, I've never actually had a "Euro Summer". Sure, I've had summer holidays in some beautiful European destinations, but I'm yet to hop from island to island, spending my days in designer shops, on yachts, at beach clubs and more. A girl can dream, though, right? However, whilst I'm not the best source of information when it comes to planning your own Euro Summer, one thing I am good at is finding the best perfumes that embody all those chic, holiday vibes in just one spritz.

I've spent the best part of my career testing some of the most sought-after summer perfumes on the market, and there is a handful of fragrances that I rely on time and time again to get me in the holiday spirit. Whether you're sailing through Greece, wandering the streets of Spain or partying it up in Ibiza, these scents are bound to be the perfect match.

A picture of some of the best Euro Summer perfumes, including Victoria Beckham Beauty, Tom Ford, Loewe and Kilian

Even if you've not got a trip on the horizon, these are the ideal perfumes to help bring out your yacht-hopping alter-ego. So, what are you waiting for? Keep on scrolling for the only scents to know about this season...

The Best Euro Summer Perfumes 2026

1. Tom Ford Soleil Blanc

Tom Ford Soleil Blanc Eau De Parfum 50ml Best overall

Tom Ford

Soleil Blanc Eau de Parfum

Key notes: Coconut, tonka bean, pistachio, white florals, bergamot, pink pepper

Possibly my favourite summer perfume of all time, Tom Ford's Soleil Blanc oozes Euro Summer energy. The chic gold-and-white bottle perfectly reflects the scent inside, a mix of creamy coconut, head-turning white florals and fresh bergamot. Whilst the addition of tonka bean and pistachio might make you think this leans more towards a gourmand perfume, it's actually a beachy scent that reminds me of fresh blue seas and limbs slathered in suncream. I'm not talking about any beach, though. This perfume conjures up images of the most exclusive beach club in St. Tropez. In fact, I can almost hear the Hermès sandals hitting the boardwalk as I spritz it.

2. Victoria Beckham Beauty Portofino '97

Victoria Beckham Beauty Eau De Parfum Portofino '97 50ml Best luxury perfume

Victoria Beckham Beauty

Portofino '97 Eau de Parfum

Key notes: Bergamot, black pepper, incense, amber, vetiver, patchouli

Speaking of designer labels, Victoria Beckham's Portofino '97 is easily one of the most elegant summer scents I've ever come across. In fact, I get compliments whenever I wear this. It's certainly not one for the faint-hearted, but if you like your perfume to enter the room before you do, you'll love this. It opens on an incredibly bright, citrusy note before smoky incense and amber settle on the skin for a lasting impression. It's crisp, sophisticated and head-turning, perfect for sailing down the Italian coast.

3. Jo Malone London Beach Blossom

Jo Malone London Beach Blossom Cologne 100ml Best fresh perfume

Jo Malone London

Beach Blossom Cologne

Key notes: Lime, coconut water, mint, tonka bean

You'd be forgiven for mistaking the notes in this Jo Malone London perfume for a beachside cocktail. Lime, coconut water, mint...it sounds delicious, right? Well, it smells that way too. A fresh, tropical delight, Beach Blossom will put you in the holiday spirit after just one spritz. It's an uplifting, refreshing blend with a base of tonka bean that lingers on the skin in a warm, creamy manner that I can't get enough of.

Ex Nihilo Lust in Paradise Extrait De Parfum (100ml) Best niche perfume

Ex Nihilo

Lust in Paradise Extrait de Parfum

Key notes: Blackcurrant, pink pepper, red ginger, rose absolute, jasmine sambac, cedarwood, ambrofix, musks

Ex Nihilo is one of those niche perfume brands that, once you try it, you will be hooked. One of the brand's newest scents, Lust in Paradise Extrait de Parfum, was designed to evoke the feeling of sun-soaked skin, and I'd say it does exactly that. It opens on a juicy, fruity note before spicy pink pepper and powdery rose cut through. The result is a heady, intoxicating aroma that feels warm, musky and so luxurious.

5. Zara Coconut Tropic Tides

Coconut Tropic Tides Edp 50ml (1.7 Fl. Oz). - One Size Only Best affordable perfume

ZARA

Coconut Tropic Tides Eau de Parfum

Key notes: Coconut, juicy fruits, vanilla, sandalwood, benzoin

If you're after a more affordable buy, you can't go wrong with a Zara perfume. Honestly, these high-street scents give some of my designer fragrances a run for their money. This summer, I'm gravitating towards Coconut Tropic Tides, a creamy mix of coconut, vanilla and sandalwood. It lingers beautifully on the skin, leaving you feeling warm and sunkissed long into the evening.

6. Maison Margiela Replica Beach Walk

Maison Margiela Replica Beach Walk Eau De Toilette - 30ml Best citrus perfume

Maison Margiela Replica

Beach Walk Eau de Toilette

Key notes: Bergamot, pink pepper, lemon, ylang ylang, coconut milk, musc, cedarwood

As you can guess from the name of this perfume, this is a true holiday scent through and through. In my opinion, the citrusy notes of bergamot and lemon give it all that Euro Summer energy, whilst coconut milk and cedarwood ground the fragrance in a warm, creamy aroma. I love wearing it on holiday as when I spritz it back home, it immediately transports me to sunnier times.

7. Kilian Paris Sunkissed Goddess

Kilian Paris Sunkissed Goddess Eau De Parfum 50ml Best warm perfume

Kilian Paris

Sunkissed Goddess Eau de Parfum

Key notes: Bergamot, neroli, ylang-ylang, coconut, vanilla

You know when you go to a beach club, and the smell of expensive suncreams lingers in the air? Well, that's exactly what this Kilian scent smells like. The blend of neroli, ylang-ylang and coconut gives it a warm, creamy, sun-soaked aroma that immediately transports you to a five-star resort. I have reached for this every summer since getting my hands on it, and that won't be changing anytime soon.

8. Loewe Aire Sutileza Elixir

Aire Sutileza Elixir Eau De Parfum 50ml Best elixir

Loewe

Aire Sutileza Elixir Eau de Parfum

Key notes: Cassis, bergamot, lemon, pear, jasmine sambac, peony, vetiver, sandalwood, musk

This perfume is the olfactory equivalent of that first dunk into sparkling blue waters. It's fresh and airy with a sparkling citrus undertone that makes you want to spritz it again and again. In true Loewe style, it's an utterly chic aroma that will take your Euro Summer to whole new heights.

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

Grace Lindsay is the deputy beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow.

As Who What Wear UK's deputy beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season.