Unless Porsche’s fortunes change dramatically in the next six months, 2026 is going to join 2025 on a list of years the German brand would rather forget ever happened. Sales fell 10 percent last year, and new half-year sales figures show global deliveries fell 16 percent to 122,306 vehicles in the January to June period. Worryingly for Porsche, there’s no quick fix in sight.

The biggest bright spot was the evergreen 911. Deliveries jumped 19 percent, proving that Porsche’s rear-engined icon remains just as desirable as ever. A steady rollout of new variants, combined with healthy demand for high-performance GTS, Turbo, and GT models, helped keep the sports car flying out of dealerships.

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The Cayenne also held onto its crown as Porsche’s best-selling model, with 38,141 deliveries, despite slipping 9 percent. That’s especially notable because the electric Cayenne only began reaching customers at the very end of June, meaning it barely contributed to the total.

The Macan picture is less rosy. Porsche sold 35,315 examples, but nearly 20,000 of those were the combustion model, compared with just 15,620 electric versions. That’s awkward because production of the gasoline Macan ends this month, leaving the EV to carry the lineup alone until a new combustion Macan arrives in 2028.

The Taycan’s struggles also continue. Deliveries of the electric four-door coupe dropped another 25 percent to just 6,219 cars, proving Porsche still hasn’t reversed the electric sedan’s downward momentum despite continued updates and new technology. One of the big reasons for the Taycan’s poor performance is declining interest in the Porsche brand in China. Deliveries in the region tumbled by a shocking 32 percent.

Porsche Sales H1 2026 By Model

The discontinued 718 Boxster and Cayman also took a predictable dive, falling 73 percent after production ended last year. That’s hardly surprising, although we’re still waiting to see the long-promised electric successors that will eventually replace them. And when they do eventually turn up, will anyone want to buy them?

So, yeah, not a great set of numbers for Porsche, which, like many automakers, has been stung by softer-than-expected EV demand and other things beyond its control like US tariffs and the loss of federal tax credits that helped sink North American sales by 13 percent. But thank God for the 911. Deciding to U-turn on its plan to kill its most iconic model in the early 1980s has never looked smarter.

Porsche Sales H1 2026 By Region

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