By most accounts, the United States appears poised to fall woefully short of meeting new electricity demand over the next five years as data centers and domestic manufacturing proliferate.

Building new power plants and transmission lines may seem like the obvious solution, but there are other options, says Ian Magruder, founder of Utilize Coalition, a nonprofit based in Washington, D.C. The U.S. uses only about half of its grid capacity, and a lot more power could be tapped by deploying a spate of newly available technologies.

Backed by Google, Tesla, HVAC systems manufacturer Carrier, and several other companies, Utilize Coalition advocates for more thorough use of grid capacity through policy change and new technologies. Magruder spoke with IEEE Spectrum about those efforts.

Why does the United States use only half of its grid?

Ian Magruder: Most studies have found that average utilization rates are between 40 and 55 percent across different geographies. And the reason is that we’ve built our grid to meet peak demand. We have to ensure that on the hottest summer day or the coldest winter morning we have enough power. But in many parts of the country, we really only hit peak a few days a year, and it’s really only a few specific hours within those days.

It didn’t used to be this way. What’s changed?

Magruder: Over the last 20 years we’ve seen the gap between average use and peak use grow wider. There are a variety of reasons for that. Grid operators have become more conservative following major blackouts and reliability events. And with more variable-generation sources such as wind and solar, grid operators are building in more capacity. But this also presents us with an incredible opportunity to get more out of the grid using new technologies.

What technologies are being deployed to address the problem?

Magruder: Pairing battery storage with energy generation is a key part of this, as are other kinds of distributed energy resources, like managed [electric vehicle] charging and smart thermostats. I would also say that transmission technologies that safely maximize the current in power lines, increase conductivity, and optimize power routes all play a critical role here. And then there’s demand flexibility, which is when utility customers adapt their power use to accommodate the grid during peak hours. Some really good work is being done around flexible data centers.

Is grid underutilization also happening elsewhere in the world?

Magruder: It’s a global phenomenon, but it varies widely by country. European grids face similar dynamics as [those in] the U.S., and in some places utilization is even lower. But Australia and the United Kingdom are further ahead in measuring and managing utilization with new technologies.

What’s the downside to overbuilding our grids?

Magruder: Mainly cost. Electricity rates have gone up, and we [at Utilize Coalition] think it’s because utilization has gone down. A report that we released earlier this year shows that a 10 percent increase in grid utilization could save Americans over US $100 billion over the next decade.