We consider an online model for recommendation systems, with each user being recommended an item at each time-step and providing 'like' or 'dislike' feedback. Each user may be recommended a given item at most once. A latent variable model specifies the user preferences: both users and items are clustered into types. All users of a given type have identical preferences for the items, and similarly, items of a given type are either all liked or all disliked by a given user. We assume that the matrix encoding the preferences of each user type for each item type is randomly generated; in this way, the model captures structure in both the item and user spaces, the amount of structure depending on the number of each of the types. The measure of performance of the recommendation system is the expected number of disliked recommendations per user, defined as expected regret. We propose two algorithms inspired by user-user and item-item collaborative filtering (CF), modified to explicitly make exploratory recommendations, and prove performance guarantees in terms of their expected regret. For two regimes of model parameters, with structure only in item space or only in user space, we prove information-theoretic lower bounds on regret that match our upper bounds up to logarithmic factors. Our analysis elucidates system operating regimes in which existing CF algorithms are nearly optimal.