In this work, we study optimal transmit strategies for minimizing the positioning error bound in a line-of-sight scenario, under different levels of prior knowledge of the channel parameters. For the case of perfect prior knowledge, we prove that two beams are optimal, and determine their beam directions and optimal power allocation. For the imperfect prior knowledge case, we compute the optimal power allocation among the beams of a codebook for two different robustness-related objectives, namely average or maximum squared position error bound minimization. Our numerical results show that our low-complexity approach can outperform existing methods that entail higher signaling and computational overhead.