Motivated by the need to communicate short control messages in 5G and beyond, this paper carefully designs codes for cyclic redundancy check (CRC)-aided list decoding of tail-biting convolutional codes (TBCCs) and polar codes. Both codes send a 32-bit message using an 11-bit CRC and 512 transmitted bits. We aim to provide a careful, fair comparison of the error performance and decoding complexity of polar and TBCC techniques for a specific case. Specifically, a TBCC is designed to match the rate of a (512, 43) polar code, and optimal 11-bit CRCs for both codes are designed. The paper examines the distance spectra of the polar and TBCC codes, illuminating the different distance structures for the two code types. We consider both adaptive and non-adaptive CRC-aided list decoding schemes. For polar codes, an adaptive decoder must start with a larger list size to avoid an error floor. For rate-32/512 codes with an 11-bit CRC, the optimized CRC-TBCC design achieves a lower total failure rate than the optimized CRC-polar design. Simulations showed that the optimized CRC-TBCC design achieved significantly higher throughput than the optimized CRC-polar design, so that the TBCC solution achieved a lower total failure rate while requiring less computational complexity.