At its core, this thesis aims to enhance the practicality of deep learning by improving the label and training efficiency of deep learning models. To this end, we investigate data subset selection techniques, specifically active learning and active sampling, grounded in information-theoretic principles. Active learning improves label efficiency, while active sampling enhances training efficiency. Supervised deep learning models often require extensive training with labeled data. Label acquisition can be expensive and time-consuming, and training large models is resource-intensive, hindering the adoption outside academic research and "big tech." Existing methods for data subset selection in deep learning often rely on heuristics or lack a principled information-theoretic foundation. In contrast, this thesis examines several objectives for data subset selection and their applications within deep learning, striving for a more principled approach inspired by information theory. We begin by disentangling epistemic and aleatoric uncertainty in single forward-pass deep neural networks, which provides helpful intuitions and insights into different forms of uncertainty and their relevance for data subset selection. We then propose and investigate various approaches for active learning and data subset selection in (Bayesian) deep learning. Finally, we relate various existing and proposed approaches to approximations of information quantities in weight or prediction space. Underpinning this work is a principled and practical notation for information-theoretic quantities that includes both random variables and observed outcomes. This thesis demonstrates the benefits of working from a unified perspective and highlights the potential impact of our contributions to the practical application of deep learning.