A new family of operators, coined hierarchical measurement operators, is introduced and discussed within the well-known hierarchical sparse recovery framework. Such operator is a composition of block and mixing operations and notably contains the Kronecker product as a special case. Results on their hierarchical restricted isometry property (HiRIP) are derived, generalizing prior work on recovery of hierarchically sparse signals from Kronecker-structured linear measurements. Specifically, these results show that, very surprisingly, sparsity properties of the block and mixing part can be traded against each other. The measurement structure is well-motivated by a massive random access channel design in communication engineering. Numerical evaluation of user detection rates demonstrate the huge benefit of the theoretical framework.