We initiate the study of passive environment-assisted communication via a quantum channel, modeled as a unitary interaction between the information carrying system and an environment. In this model, the environment is controlled by a benevolent helper who can set its initial state such as to assist sender and receiver of the communication link. (The case of a malicious environment, also known as jammer, or arbitrarily varying channel, is essentially well-understood and comprehensively reviewed.) Here, after setting out precise definitions, focussing on the problem of quantum communication, we show that entanglement plays a crucial role in this problem: indeed, the assisted capacity where the helper is restricted to product states between channel uses is different from the one with unrestricted helper. Furthermore, prior shared entanglement between the helper and the receiver makes a difference, too.