Extremely large-scale antenna arrays enhance spectral efficiency and spatial resolution in integrated sensing and communication (ISAC) networks while expanding the Rayleigh distance, triggering a shift from conventional far-field plane waves to near-field (NF) spherical waves. However, full-digital beamforming is infeasible due to the need for dedicated radio frequency (RF) chains. To address this, NF-ISAC with a rate-splitting multiple access (RSMA) scheme is developed for advanced interference management, considering fully-connected and partially-connected hybrid analog and digital (HAD) beamforming architectures. Specifically, the Cramér-Rao bound (CRB) for joint distance and angle sensing is derived, and the achievable performance region between the max-min communication rate and the multi-target CRB is defined. To fully characterize the Pareto boundary of the CRB-rate region, a sensing-centric minimization problem is formulated under communication rate constraints for two HAD beamforming architectures. A penalty dual decomposition (PDD)-based double-loop algorithm is developed to optimize fully-connected HAD beamformers. To reduce computational complexity, a two-stage design algorithm for fully connected HAD beamforming is also proposed. Additionally, the PDD-based double-loop algorithm is extended to the partially-connected HAD architecture. Simulations demonstrate the proposed schemes and algorithms: 1) achieve performance comparable to a fully digital beamformer with fewer RF chains, 2) outperform space division multiple access and far-field ISAC, and 3) yield enhanced CRB-rate trade-off performance.