Existing works on IRS have mainly considered IRS being deployed in the environment to dynamically control the wireless channels between the BS and its served users. In contrast, we propose in this paper a new integrated IRS BS architecture by deploying IRSs inside the BS antenna radome. Since the distance between the integrated IRSs and BS antenna array is practically small, the path loss among them is significantly reduced and the real time control of the IRS reflection by the BS becomes easier to implement. However, the resultant near field channel model also becomes drastically different. Thus, we propose an element wise channel model for IRS to characterize the channel vector between each single antenna user and the antenna array of the BS, which includes the direct (without any IRS reflection) as well as the single and double IRS-reflection channel components. Then, we formulate a problem to optimize the reflection coefficients of all IRS reflecting elements for maximizing the uplink sum rate of the users. By considering two typical cases with/without perfect CSI at the BS, the formulated problem is solved efficiently by adopting the successive refinement method and iterative random phase algorithm (IRPA), respectively. Numerical results validate the substantial capacity gain of the integrated IRS BS architecture over the conventional multi antenna BS without integrated IRS. Moreover, the proposed algorithms significantly outperform other benchmark schemes in terms of sum rate, and the IRPA without CSI can approach the performance upper bound with perfect CSI as the training overhead increases.